Northern Virginia Community College (NOVA) is the second largest community college in the United States and the largest public educational institution in Virginia. NOVA has more than 71,000 students and 2,600 faculty and staff members. As one of the most internationally diverse colleges in the United States, with a student body consisting of individuals from more than 180 countries, NOVA is committed to creating a diverse, inclusive, and equitable Virginia by fostering excellence in higher education. As an Achieving the Dream âœLeader College,â NOVA is committed to the principles of access, opportunity, student success, and excellence by meeting the educational and training needs of the region and its people with excellent and affordable courses and programs, offered by an inspired and committed diverse faculty and support staff.With six unique locations throughout our region, each conveniently located within 40 miles of Washington D.C, we have Northern Virginia covered. NOVAâ™s Alexandria Campus is located seven miles from the nationâ™s capital, just across the Potomac River from Washington DC; the Annandale Campus, with its urban feel and suburban appeal, is ranked as the most diverse in Virginia and boasts a thriving Koreatown; the Loudoun Campus is located in a comfortable suburb steeped in colonial history; the Manassas Campus is located next to Manassas Battlefield Park, site of the first major battle of the Civil War; the Woodbridge Campus is home to municipal parks, state parks, and national wildlife refuges; and the Medical Education Campus, located in Springfield, is a uniquely specialized campus that stands apart from what most community colleges can offer, with the area boasting an abundance of hiking and biking trails, and parks with nature and wildlife areas.NOVA offers an opportunity to make a difference with outstanding career opportunities and competitive total rewards benefits, including a comprehensive health and dental insurance program, generous paid leave, deferred compensation plans, paid parental leave, state employee discounts, and a solid and secure retirement system. NOVA embraces opportunities to create a college community that is a welcoming and inclusive place to learn and work. We do this by fostering a sense of belonging and ensuring equity while maintaining an open, civil, and safe environment for our students, faculty, staff, and guests. In so doing, NOVA fulfills its mission to offer world-class teaching and learning to the Commonwealth of Virginia.The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVAâ™s Annual Security Reports.General Description: Northern Virginia Community Collegeâ™s (NOVA) Enrollment Marketing Specialist will work in partnership with the Enrollment Management & Student Success (EMSS) division and Marketing Director to advance the institution's enrollment and retention efforts through the successful execution of purposeful campaigns, projects, events, creative work and messaging to showcase NOVAâ™s brand and strategic initiatives. The Enrollment Marketing Specialist will report to the Enrollment Management & Student Success (EMSS) division and work closely with Marketing and Enrollment Management to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between Student Service areas such as High School, Community and Campus Outreach, Advising and Financial Aid. The Specialist also serves as the internal expert for Enrollment Management customer relationship management system, using that data to drive decision-making and advise Marketing and Enrollment Management accordingly. In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.Duties and Tasks:The Enrollment Marketing Specialist will work closely with Marketing and EMSS division toward the strategic development and execution of the enrollment marketing funnel. The position will facilitate and execute new and existing recruitment strategies and create the production plans associated with enrollment marketing. The Enrollment Marketing Specialist works creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and meet and achieve the enrollment goals and priorities of the college.Essential Functions: The position will; â¢ Facilitate the organization, design, execution, testing and evaluation of segmented communications to reach a broad range of target audiences; â¢ Work with internal and external partners to plan, develop and implement the marketing plan for recruitment and enrollment of new students, as well as the retention of students overall; â¢ Help develop strategies to plan and determine the effectiveness of recruitment and yield activities; Create content and direct associated creative work. â¢ Responsible for developing the recruitment and retention messaging to be executed on various channels such as social media, websites and collateral materials. â¢ Assist in planning email strategy and content through Salesforce.org (CRM). â¢ Primary point of contact for CRM as it relates to EMSS lead and nurture strategies and campaigns.
Required KSAs: â¢ Progressive career experience in marketing and/or communications role. â¢ Ability to develop and execute a marketing funnel, preferably enrollment marketing funnel â¢ Demonstrated leadership ability for visionary thinking, collaboration, and motivating others â¢ Knowledge of CRMs and their use in marketing and communications campaigns â¢ Ability to work with diverse and complex audiences â¢ Excellent verbal and written abilities â¢ Familiarity with project management processes â¢ Ability to supervise multiple activities simultaneously â¢ Ability to plan, coordinate and implement a strategic marketing plan Independent decision making skills.Minimum Qualifications:Bachelorâ™s degree in Marketing, Communications, Business or a related field; OR an equivalent combination of education, training and experience.Significant years of marketing experience and knowledge of CRM system(s).Demonstrated experience managing the development, coordination and implementation of a strategic marketing plan.Experience in writing communication plans.
Virginia's Community College's educate 240,000 credit students annually and over 170,000 non-credit students at 23 Community Colleges with over 40 campus locations throughout the Commonwealth. Our mission is to provide comprehensive higher education and workforce training programs and services of superior quality. These programs are financially and geographically accessible to meet the individual, business, and community needs of the Commonwealth.