Salary commensurate with experience and qualifications
SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and 90 countries to take advantage of the University’s small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.
Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities – from teaching, learning and research to creativity, performance and athletic endeavor.
About the Position:
SMU seeks a dynamic, collaborative, hardworking and hands-on marketing leader with a strategic and consistent approach for the development and support of innovative athletics marketing for its NCAA Division I sports programs.
We are looking for a committed individual who will work to support SMU’s student-athletes, coaches and fellow members.
The Assistant Director of Marketing will be responsible for the oversight, formulation, implementation formulate of assigned sports. Reporting to, and supported by the Director of Marketing and Assistant Director of Marketing & Creative Services, the Assistant Director will lead a team that includes three assistant positions and interns with the goal of providing leadership, guidance, and professional growth.
Plan, execute and communicate marketing (print & digital advertising, ticket sales, data analysis) and gameday experience (game production, fan engagement) of SMU women’s basketball, men's & women's soccer, men’s & women’s swimming and diving, men’s & women's golf equestrian, and SMU men’s & women’s tennis under the direction of the Director of Marketing. Oversight of junior staff. This includes planning, execution, and communication of marketing and gameday experience aspects of Peruna's Pals Kids Club and donation requests programs.
Work with coaches, staffs and external cross-functional teams to clearly communicate planning, execution and expectations of marketing and/or gameday experience activities. This includes public relations, Mustang Vision (video), group sales, ticket office, university units, development and game operations. In addition, enhance student and campus awareness to support all athletic events.
Various Projects as they relate to SMU Athletics, including coordination for third party design team, campus community relations, office budget, fan requests and printing.
Position requires regular evening and weekend work
Education and Experience:
High school diploma or equivalent is required. Bachelor’s is preferred.
A minimum of one year of work experience is required, preferably in brand marketing or advertising. Work experience in collegiate athletics marketing (print & digital advertising, ticket sales, data analysis) and/or gameday experience (game production, fan engagement) is strongly preferred.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
Candidate must be a self-starter with the ability to work independently with minimal supervision and collaboratively within a team. Must also be willing and able to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task as both a leader and/or a follower,
Candidate must possess strong organizational and project management skills to effectively balance multiple projects and deadlines. Must also demonstrate creative problem solving skills with the ability to identify business problems, needs, opportunities, and devise effective solutions. A strong focus on attention to detail for accuracy of data and information is essential.
A working knowledge of Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) is required. Familiarity with and/or knowledge of PhotoShop and Adobe is desirable. A strong understanding of athletics branding, marketing and advertising principles is strongly preferred.
Physical and Environmental Demands:
Bend, squat, stand, kneel
Reach above shoulders
Handle objects (dexterity)
Carry/lift over 25 lbs.
Sit for long periods of time
Deadline to Apply:
June 20, 2022
Priority consideration may be given to submissions received by May 31, 2022
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, firstname.lastname@example.org.
SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
SMU is a private university that employs 2,000 staff and faculty to support the more than 11,000 students. SMU’s tree lined campus is just five miles north of downtown Dallas and offers a unique workplace environment, including historic Georgian architecture buildings, beautiful lawns, landscaped gardens and an exciting campus community.
The range of career opportunities at SMU is as diverse as the SMU community. SMU seeks to attract, develop and retain the highest quality faculty, staff and students. Employees gain satisfaction in
knowing that they are helping, in their own way, to complete the educational experience for a diverse body of countless students.
In addition to being a great place for starting an exciting and rewarding career, SMU’s total compensation philosophy incorporates choice, flexibility, and competitive programs that drive many to join our growing and vibrant community.
SMU employees also have access to resources that enhance their personal and social lives. Whether it’s hearing a thought provoking lecture offered by the SMU Distinguished Tate Lecture Series or learning to “Pony Up” at an athletic event, employees have opportunities for cultural enrichment and entertainment that are unique to a university community.