We are on a mission to build a world class home for players and fans that will be loved locally and respected globally. And we are seeking a Senior Marketing Manager to join our mission so we can share our story, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game!
This is a full-time role where our Senior Marketing Manager is responsible for helping create and executing our community engagement and demand generation strategy. At Wave FC, we collaborate to tell our story, so this position works closely with internal teams and external vendors. Dive in, check out the details below; if it sounds like you and something you’re interested in, we encourage you to apply.
ROLE & RESPONSIBILIITES:
Share in our mission.
Manage and achieve ambitious lead generation goals.
Oversee paid media planning and execution working with outside media partners
Build and execute integrated go-to-market plans across all touchpoints for major commercial initiatives for the club
With the VP, Head of Marketing, build the foundation of marketing metrics, analytics, and reporting that allows us to make data-driven decision to propel us forward.
Develop successful campaign strategies across Paid, Earned and Owned channels that drive fan growth, ticket sales, merchandise sales and sponsor value.
Develop target audiences to reach via different campaigns
Build a reporting dashboard showing metrics for key promotions
Lead market research and survey strategies to measure brand awareness, brand sentiment, and interest in ticket sales and merch sales.
Negotiate contracts with vendors for services needed to execute a marketing strategy.
Stay up to date on the latest in sports, marketing, and corporate and community engagement techniques and trends; identify needs and lead recommendations to adapt to achieve set goals.
Manage internal teams and external vendors or media to launch and execute on our marketing strategies, initiatives, and campaigns on time and within budget maximizing ROI.
Own the promotional calendar for the club to coordinate promotions around game day, ticket sales, etc.
Regularly attend club events, player training, press conferences, and home games.
Collaborate with bi-lingual content creators to develop Spanish marketing campaigns.
Adapt quickly as business needs arise.
7+ years of experience in marketing management.
Experience managing people, campaigns, budgets, and aggressive timelines.
Your exceptional at building rapport and relationships.
Track record of meeting and exceeding marketing objectives and goals.
Available for game day and other events (often outside of traditional business hours).
Professional, positive, and proactive.
Effective communication skills, solid attention to detail, and solutions orientated
Desire and ability to take on responsibilities in a fast-paced, start-up environment.
Passion for the success of Women’s Professional Sports.
Advanced applied knowledge of MS Office suite.
Bilingual – English & Spanish, preferred.
WE SUPPORT OUR TEAM
Our people are our club. We champion an inclusive culture, prioritize diversity and equity. We believe different backgrounds and experiences bring new ideas and perspectives. Our goal is to have diverse, talented candidates from underrepresented and underserved backgrounds apply. Compensation is competitive and onboarding is fun. We’re excited to welcome new members of our team who share our passion.
Have what it takes and ready to join us? Send in your portfolio and resume.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
San Diego has long been one of America’s great footballing cities, with a rich history in the sport, from its youth through professional ranks. Wave FC is honored to build on this strong foundation and bring San Diego soccer to the world stage. Our goal on the field — to consistently compete for championships — will be matched by our desire to unite and serve San Diego. We are committed to positively impact the sport of soccer, empower women, and build community through this beautiful game.