Description Reporting to the Digital Content Manager, this position serves as a member of the Global Marketing and Communications (GMC) digital team providing highly complex programming, reporting, integration and analytical services as part of implementation of integrated marketing and communications strategies. This person uses their knowledge of web technologies, design, presentation techniques, and web programming languages to collaborate with staff and faculty in the creation and maintenance of high quality web services that support the needs of the University and GMC. The person in this position is responsible for designing, coding and modifying websites, from layout to function and according to the specifications of managers in GMC. This person strives to create visually appealing sites and harness their creative energy; sites that feature user-friendly design and clear navigation to strengthen search engine optimization. This position supports the digital queue and digital work orders for front-end support of the University's website. Duties include:
Assist in the day-to-day management of the Webster University website, home page and attendant sites, and help conceive and develop web content for these sites.
Adhere to the quality standards set by the University's digital team and GMC.
Foster a consistent understanding among faculty and staff to ensure digital marketing and communications meet University branding and messaging standards.
Measure the effectiveness of content, messaging and other strategies in achieving the University's marketing and communications goals. Monitor and explore new and emerging technologies and technology applications; provide recommendations to the Digital Content Manager, the CCO, and GMC directors regarding these new technologies and applications.
Collaborate with content experts, graphic designers, programmer/analysts and information architects to design, develop, enable, and enhance web-based solutions.
Install, manage, integrate and customize third party solutions to meet University requirements.
Code web pages utilizing CSS and XHTML and other programming languages
Interact with servers using SSH, FTP, SFTP and other protocols.
Analyze, review and modify web systems by designing, maintaining, documenting, testing, developing and monitoring
Location: Webster Groves Campus-WEBG
Two to four years of professional experience creating standards-compliant websites using XHTML, and CSS, and other programming languages. Bachelors degree in communications, marketing, information technology or related field.
Two to four years of experience with interactive marketing, communications and/or information technology including a solid understanding of search engine optimization and search engine marketing. Ability to successfully communicate technology concepts to colleagues with varied knowledge and skills. Ability to evaluate non-technical users needs of technology systems (such as CMS). Experience in OmniUpdate CMS or other related content management system. Experience in WordPress development, customization and administration. Understanding of UI, cross-browser compatibility, general web functions and standards. Ability to proactively identify opportunities to improve website and digital marketing efforts through the use of new technology. Understanding of usability, information design, and ADA Section 508 Accessibility best practices. Ability to multitask with strong time management and organizational skills. Previous relevant experience in higher education environment preferred.
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence.