Advertisement for Content Marketing Manager, Global Supply Chain Institute, Haslam College of Business

Regular Full-Time, Market Range 10

The Haslam College of Business at the University of Tennessee, Knoxville, invites applications for a full-time, exempt Content Marketing Manager in the Global Supply Chain Institute (GSCI). The Content Marketing Manager has primary responsibility for developing and executing a strategic, research-based content marketing strategy that positions GSCI as a thought leader in the supply chain management space. This person will oversee the development and distribution of timely, relevant, and actionable insights in a variety of formats across multiple channels - increasing brand awareness, driving traffic to the website, and improving engagement across social media platforms. Ultimately, this person will expand GSCI's digital footprint.

The ideal candidate is dual-minded in approach - highly creative and an excellent writer but also process-driven and capable of thinking scale and relying on data to make decisions.

The position will report to GSCI's Managing Director of Marketing and Operations and work in partnership with GSCI's Marketing Manager, Haslam's globally ranked Supply Chain Management (SCM) faculty, and other key stakeholders on the GSCI team.

About the Global Supply Chain Institute (GSCI)

The Global Supply Chain Institute (GSCI) shapes and influences the practice of supply chain management by serving as the preeminent global hub for leading practitioners, academics, and students to learn, network, and connect. Its goal is to provide partners and students alike a competitive advantage by enhancing their knowledge and understanding of how the supply chain is evolving, at home and abroad.

About the Advanced Supply Chain Collaborative

The Advanced Supply Chain Collaborative (ASCC) is an initiative of the Global Supply Chain Institute. ASCC works as a collaborative think tank, engaging industry experts with faculty from the Department of Supply Chain Management with the goal of understanding how companies can leverage advanced innovations. In this way, ASCC is not conducting research that explains past phenomena but actively engaging with member companies at the senior level to help them compete.

Responsibilities:

Increase brand awareness and position GSCI as a thought leader in the field of supply chain management through the following strategic activities.

• Content Strategy: Oversee the development and implementation of a research-based content marketing strategy.
  • Partner with SCM faculty to evaluate ASCC's cutting-edge research and determine what insights GSCI's partners will find most valuable. Then create an approach to adapt that research into easy-to-digest formats that can be shared across multiple channels.
• Create Editorial Calendar: Build and manage a rich content calendar to disseminate varied content formats across owned channels - including blog posts, downloadable white papers, shareable assets such as guides, self-assessments, infographics, toolkits, video interviews, social media posts, email campaigns, and more.
• Audience-First Content Creation: Develop content appropriate for GSCI's four supply chain personas - corporate partners, supply chain professionals, SCM students, and academics.
  • Write various types of articles on a wide range of SCM topics for the GSCI blog, ensuring content is optimized for search engines and lead generation.
  • Write and produce content for GSCI's social media platforms, fostering an active and growing presence by generating relevant shareable content by audience/persona.
  • Regularly write and produce interesting content for email marketing campaigns to help grow an engaged subscriber base.
  • Manage projects and coordinate with other writers, designers, videographers, and data analysts to develop content deliverables.
• Edit and Ensure Adherence to UT's Style Guide: Proofread and edit all content before publication. Provide constructive feedback to other writers working on GSCI content. Ensure content adheres to UT's brand guidelines.
• Publish and Promote Content: Ensure content is published and promoted to the right people in the right place at the right time.
• Content Performance Monitoring and Analysis:
  • Track and analyze performance to maximize impact and continually improve the effectiveness of marketing efforts.

Monitor engagement across social platforms