The Director of Marketing and Communications develops and executes the overall communications and messaging strategy for the Brown Arts Institute (BAI) across all owned, earned, and paid media channels for a range of constituents including Brown’s campus community, alumni and donors, and external artists and audiences. The Director advances the BAI’s priorities by conceptualizing, developing, and implementing a range of communications content across digital and media platforms including overseeing the BAI’s online presence, developing marketing content for events and initiatives, and managing relationships with news media. The Director joins the BAI team at a key moment for the Institute as it prepares for the 2023 opening of the new Lindemann Performing Arts Center. The Director will help introduce this highly-flexible, multi-use space to the campus community, the performing arts community, and culture seekers. The Director is responsible for helping to define the brand identity of the Center, the Institute, and their artistic and academic programs, working closely with the Office of University Communications and external firms retained by BAI to ensure that messaging is aligned with overall University strategies and consistent with best practices to deliver innovative, high-impact communications to meet the evolving needs of the BAI.
BA in marketing, communications, public relations, or a related field, or equivalent professional experience in the arts. Advanced degree preferred
Strongly Preferred: Background in arts, higher education or a complex non-profit organization
Minimum 8-10 years of experience in a strategic marketing role in a fast-paced environment.
The Brown Arts Institute (BAI) at Brown University seeks to cultivate creative expression and foster an interdisciplinary environment where faculty and students learn from one another and from artists and scholars in a wide range of fields across the campus and around the world. The BAI seeks to build on Brown’s reputation as a destination for arts exploration, contributing to cultural enterprise through the integration of theory, practice, and scholarship with an emphasis on innovation and discovery that results from rigorous artmaking and experimentation.