The Associate Director of Annual Giving is responsible for developing strategy and operationalizing annual fundraising marketing campaigns. Colgate's Office of Annual Giving utilizes multi-channel marketing strategies to connect with more than 30,000 alumni and families annually. Focus should be given to the analysis and evaluation of marketing, segmentation, and messaging to inform future solicitation appeals. A successful candidate will be able to make recommendations based on this assessment and substantiate recommendations based on data findings. They must be a terrific project manager with keen attention to detail. They will need to manage multiple projects with complex moving parts in a timely fashion. The Associate Director will be in charge of spearheading direct mail and digital solicitations in partnership with the Office of Communications. They will be required to provide data extraction and manipulation support for the annual giving team. This entails having an understanding of data manipulation, creating careful review procedures, and comfort with complex and cascading criteria sets. They will become familiar with articulating the unrestricted needs of the University as The Colgate Fund is a main priority for annual giving fundraising efforts. However, this employee will help support all of the University's annual giving needs including partially restricted and fully restricted fund solicitation.
The Associate Director will work in close partnership with the Office of Alumni Relations and other campus partners to develop fundraising strategies related to event participation. They will also act as a class manager for up to 10 alumni classes, providing the primary point of contact for alumni volunteers who solicit classmates on behalf of the University.
Specific accountabilities include but are not limited to:
Execute all direct mail and digital marketing needs for general annual giving appeals. This includes crafting strategy, drafting content, providing collateral and data for each appeal. Will work in conjunction with the Director to propose innovative giving strategies that might require partnership work with the Advancement Operations team.
Outlines and manages a marketing calendar for annual solicitations which includes mail, email, and the digital appeals. Proposing intricate segmentation to reach pockets of alumni, families, and donors effectively and frequently with a message that resonates with target audiences. Captures and archives copies of all solicitations.
Works as a project manager for many moving annual giving solicitations in partnership with the Office of Communications. Outlines a clear process to communicate project steps, effectively communicates timelines, and manages on time delivery of marketing needs.
Works with the Coordinator for Reporting to export and manipulate needed data, partner in identifying database cleanup needs and trends, upload correspondence lists for marketing projects. Proposes solutions for data strategies that will improve marketing reporting.
Develops reporting and progress tracking systems for marketing performance to share with the Director of Annual Giving on a regular basis. Provides recommendations for more effective communications moving forward based on results.
Assists, when needed, with data and marketing for the Presidents' Club (leadership annual giving), 1819 Circle (consecutive years giving), volunteer engagement, and student philanthropy.
Develops and coordinates solicitation strategy in partnership with the Office of Alumni Relations. Identifies fundraising opportunities that align with University priorities and alumni engagement goals to achieve maximum support from event attendees both during and after events.
Support the Advancement Division in achieving its strategic and fundraising goals, as well as Campaign goals, through positive and productive interaction and collaboration with all departmental staff, University liaisons, and external constituents.
The ideal candidate will possess organizational savvy, an ability to establish and execute plans, and experience motivating internal and external stakeholders to achieve mutual goals.
A minimum of two years experience in fundraising, sales, marketing or non-profit work is required.
The ability to handle confidential material with utmost discretion.
The ability to use IBM Laptop computers and relevant software applications, such as email/Gmail; Microsoft applications, including Word and Excel; the Google Suite of software, including Google Docs and Google sheets; and a comfort level with database management are critical.
A demonstrated ability to lead strategy development, execute programs and meet measurable goals.
Excellent written and verbal communication skills, and the ability to work both independently and as part of a team are critical.
Must possess strong judgement skills, and the ability to develop solutions expediently.
An ability to articulate the value of a liberal arts education is essential.
Candidates must be capable of working collegially and effectively with a diverse group of students, faculty, staff, alumni and visitors on a daily basis.
Ability to participate in occasional evening and weekend work to support Advancement's and the University's events including blocks of time for major events, such as Reunion, Family Weekend, and Homecoming, and other event support as required.
Experience with Blackbaud's Raiser's Edge and Blackbaud NetCommunity.
Experience in corporate marketing, higher education, or nonprofit marketing.
Bachelor's degree in related disciplines.
Four years of experience in fundraising, sales, marketing or non-profit work.
A minimum of an Associate's degree is required.
It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.
Colgate University is a highly selective residential liberal arts institution distinguished by academic excellence and interdisciplinary inquiry. Located on a beautiful campus in upstate New York, Colgate takes pride in the active engagement of its students and faculty in local, national, and global communities.