UW Medicine’s mission is to improve the health of the public by advancing medical knowledge, providing outstanding primary and specialty care to the people of the region, and preparing tomorrow’s physicians, scientists and other health professionals.

Become part of our team, and join our mission to make life healthier for everyone in our community.

The DIRECTOR OF DIGITAL CONSUMER PATIENT ENGAGEMENT will establish and oversee ongoing strategy, programs, and products within digital consumer engagement (Digital Front Door) for UW Medicine. This position requires a strategic mindset. The role focuses on acquiring and leveraging technology, the voice of the patient, digital design, data, innovation and creativity to drive business results through simple, connected, engaging, and personalized digital experiences that meet patient needs and expectations and promote loyalty and retention. This hands-on position requires business acumen, strong leadership and relationship-building skills, superior design, technical, product management, and product delivery skills, as well as high-level cooperation and effective communication. The successful candidate must be:  a pragmatic and solution-oriented individual who collaborates with business, clinical and technical leaders to deliver a seamless customer experience; able to simultaneously manage the digital strategic roadmap as well as digital product delivery; able to work collaboratively with high level leaders and manage complexity of patient expectations, technical limitations, and operational change management.

This position reports to the Chief Digital Health Officer, with matrixed reporting to the Sr. Director for Digital Health. The position requires cross-functional collaboration with key areas across UW Medicine, including (but not limited to): Information Technology, Access & Innovation, Marketing & Communications, Patient Experience, Enterprise Revenue Cycle, and Clinical Operations.

The Director of Digital Consumer Patient Engagement will be responsible for the following:

Guide and implement UW Medicine’s strategy, programs, and products within digital consumer engagement (including UW Medicine’s Digital Front Door) ensuring alignment with established guidelines, criteria, and overall UWM strategy; appreciation of health disparities; the goal of creating a unified, consistent, and excellent patient experience digitally.

Provide support and direction toward the prioritization, execution, and implementation of digital health capabilities, working closely with implementation and operational teams involved.

Oversight of ongoing operations of programs and products in Digital Consumer Patient Engagement.

This position will provide leadership with a high degree of professional initiative, role flexibility and collaboration; lead system-wide and entity-specific committees and teams; partner with leaders across the UWM enterprise on Digital Consumer Patient Engagement initiatives that improve the patient journey.

Activities involve significant teamwork, strategic knowledge, high level cooperation and effective communication. Ability to work across organizational boundaries is necessary.


REQUIRED:

Master's degree in Business Administration, Healthcare Administration, or related field AND at least six years of experience in related field(s) (i.e., health care, digital, patient access, marketing).

Excellent interpersonal, verbal, and written communication skills.

An equivalent combination of education and experience may substitute for stated requirements.


DESIRED:

Strong understanding of healthcare operations and the patient journey

Strong understanding and/or experience in related fields: technology, digital marketing, access, etc.

Demonstrated ability to work in cross-functional team settings to successful outcomes

Demonstrated ability in critical thinking, analysis, strategy, and business plan development

Demonstrated ability to collaborate effectively within complex organizational structures

Demonstrated ability in strategic planning, to include specific areas of outreach and marketing