New Jersey Institute of Technology located in the University Heights district of Newark NJ and an NCAA Division I institution in the America East Conference is accepting applications for the position of Fan Engagement & Marketing Director. Responsible for the day to day administration of the Athletics marketing and promotions program with a focus on increasing the overall visibility of NJIT Highlander Athletics, enhancing the fan experience, and assisting with revenue generation.
Essential Functions: •In partnership with the senior athletics management team, assist the with the development of department’s overall marketing and branding strategies •Assist NJIT’s multimedia rights partner with the development and implementation of sponsorship initiatives •In collaboration with the Ticket Manager, develop and implement campus & community outreach programing with a focus towards increased ticket revenue •Develop and implement initiatives to increase student and fan engagement at athletic events •Plan, direct, and execute in-game promotional efforts including the creation of game scripts, management of music & videoboard, promotional activities, and the coordination of spirit squads (Highlander mascot, pep band, cheerleaders, and dance team) •Initiate & build relationships on-campus and in the community. Work in a professional & positive manner within the department (event operations, media relations, ticket operations, advancement, coaching staffs & athletic teams) and with on-campus and external constituents •Represent Athletics on various committees especially with on-campus partnerships (Student Life, Greek Life, Residential Life, Student Senate) •Comply with all NCAA, conference, and NJIT rules and policies
Additional Functions: Other duties as assigned
Essential Characteristics: •Achievement and goal oriented: Demonstrates a commitment to excellence by achieving or surpassing internal and external standards, and showing a commitment to customer service. •Teamwork/Team Orientation: Willingly cooperates and works collaboratively toward solutions generally benefit all involved parties; works cooperatively with others to accomplish departmental and university objectives. •Communication: Demonstrates the ability to clearly express ideas, thoughts, and concepts verbally and in writing. •Persuasiveness: Uses appropriate interpersonal skills and methods to gain agreement of an idea, plan, activity, or product. •Creative: Resourceful and independent thinker. •Professionalism: Conducts oneself at all times in an ambassadorial, committed and personable manner demonstrating respect for the position, fellow colleagues, departmental integrity and university’s best interests •Relationship Building: Establishes rapport with and engenders respect from people, developing and maintaining a network of substantive contacts, and nurturing those relationships
Experience in public relations, marketing, sales, or sports management in the collegiate or professional level
Excellent verbal, written, and computer skills with a proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign
The ability to work nights, weekends, and holidays as necessary
Located in the vibrant University Heights district of downtown Newark, NJ, just 20 minutes from New York City by train, NJIT is one of the nation’s leading public polytechnic universities. With an enrollment of over 11,000 students, a budget of over half billion dollars, and a full-time workforce of approximately 1,400 employees, NJIT offers small-campus intimacy with the resources of a major public research university. NJIT’s faculty and staff take pride in preparing students to be leaders in the technology dependent economy of the 21st century.To build a diverse workforce, NJIT encourages applications from individuals with disabilities, minorities, veterans and women. EEO employer.