Reporting to the Assistant Athletic Director for Marketing and Senior Associate Athletic Director for External for the day to day operations. This position will lead the marketing efforts for all non-revenue sports and assist in the marketing planning and implementation for football and basketball. This position will lead the recruiting and organization of a team of student interns to coordinate campus marketing and increase attendance with the student demographic. This position will also lead the follow-up and cultivation of prospective donors brought to games through the community engagement efforts of the Assistant Athletic Director. This person will help the Bears Club with donor events and additional donor solicitations.
Description of Duties and Tasks
Develop the marketing plan for non-revenue sports and lead the efforts to fulfill the plan including promotions, scripts, music, and more.
Help create and lead a dynamic and interactive game-day environment for football and basketball on the ground level that appeals to all ages and increases the likelihood of return trips.
Capitalize and follow-up on the increased community involvement through communication that leads to new ticket sales, Bears Club Memberships, and corporate sponsorships.
Recruit and oversee a team of student interns (street team) to create a consistent and broad foundation of success for marketing and engagement across all sports.
Lead the creative marketing efforts on campus amongst the student population to ensure their attendance and support of all LR games.
Help develop creative content that enhances our revenue streams and the game-day experience through graphics, video content, promotions, and more.
Take a lead role in the set-up and coordination of Bears Club Events, mainly the Annual Dinner, Golf Tournaments, Auction, Spring Raffle, and more.
Coordinate the annual Bears Give Back efforts including the call-a-thon and social media campaigns.
Assist in annual general Bears Club Membership renewal and season ticket mailings, phone solicitations, and new member recruitment.
Assist in season ticket seating selection through phone and in-person meetings with donors.
Assist in the sport restricted account fundraising campaigns and solicitations.
Assist in annual community service reporting and tracking.
Attend and contribute in all Bears Club Council meetings.
Perform other administrative duties as assigned.
Preferred Knowledge, Skills, and Abilities
Bachelor’s degree required
Excellent written and oral communication skills
Proficient knowledge of sound equipment
Experience working in a collegiate or professional sports marketing department required
Founded in 1891, Lenoir-Rhyne University is a co-educational, private liberal arts institution with 53 undergraduate degree programs and over 30 graduate degree programs. With a 13:1 student-to-faculty ratio, LR enrolls more than 2,700 undergraduate and graduate students and has had ten consecutive years of enrollment growth. Additionally, LR awards more than $22 million in merit scholarships, and nearly 99 percent of our students are awarded financial aid. LR’s main campus is located in Hickory, North Carolina, a town with a population of over 40,000, where both undergraduate and graduate degrees are offered. The University also offers graduate degree programs on its campuses in Asheville, North Carolina and Columbia, South Carolina. The Lutheran Theological Southern Seminary is also located in Columbia. The LR community strives to support an inclusive campus that promotes a safe and healthy living, learning, and working environment. LR students have the opportunity to participate in more than 70 clubs and student organizations designed to develop a sense of self-worth, responsibility, and accountability and to engage students in active service to the world. Known as the Bears, th...e University’s athletic teams have been a longstanding source of pride and a vital part of student life. LR’s NCAA Division II athletic program includes 23 intercollegiate athletic teams, 11 for men and 12 for women, which compete in the South Atlantic Conference.
Affiliated with the Evangelical Lutheran Church in America (ELCA), Lenoir-Rhyne promotes a diverse campus open to people from all religious backgrounds. It is an EOA/AA employer under all applicable civil rights law. Women and minorities are encouraged to apply.