The Director of Marketing and Communications for the College of Creative Arts (CCA) is responsible for developing and executing comprehensive marketing communications strategies to help CCA reach its enrollment goals, and build its reputation both regionally and nationally.
Develop and execute comprehensive marketing communications strategies to help CCA reach its enrollment goals, and build its reputation both regionally and nationally. – 70%
Collaborate with the Senior Director of Strategic Academic Marketing and Communications, the Dean of the College of Creative Arts, the Assistant Vice President for Admission, and the Senior Director of Enrollment Marketing and Communications to develop marketing and communications plans designed to drive success with established enrollment growth goals.
Create and strategically execute a plan to raise the College of Creative Art’s public profile, visibility, and brand–recognition at the regional and national level using media relations, events and performances, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
Working with the Director of News and Media Relations, stimulate and coordinate media interest in CCA through press releases, media request responses, and targeted media contacts. Also with a focus on trade publications and guest-expert articles.
Working with the Senior Director of Marketing, develop strategies for comprehensive marketing campaigns.
Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Work with colleagues across the university to advance university-wide communication and enrollment management strategies. – 10%
Represent CCA through participation in regular meetings of university-wide communicators (remotely or in-person).
Collaborate with university-wide colleagues on special projects.
Serve as a liaison between University Communications and Marketing and the College of Creative Arts. – 10%
Develop and assess measurable goals and objectives that advance University Communications and Marketing’s Marketing Maturity Model. – 5%
Other duties as assigned - 5%
The Director of Marketing and Communications for the College of Creative Arts reports to the Senior Director of Strategic Academic Marketing and Communications, with a dotted line to the Dean of the College of Creative Arts.
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By appointment start date, the successful candidate must have:
- Bachelor's degree in Marketing, Communication, or related field; at least three (3) years of experience; OR - Associate's degree in Marketing, Communication, or related field; at least five (5) years of experience; OR - At least seven (7) years of experience
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”