This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Marketing Manager is responsible for providing strategic, forward-thinking marketing strategy, planning and content creation in support of the Campaign for Carolina, the University's largest ever fundraising campaign, and the University's overarching strategic goals and objectives. The Marketing Manager will demonstrate the ability to identify, implement, and evaluate marketing and communications strategies, content and programs directly related to UNC-Chapel Hill schools, units and campaign initiatives. Tactics include branding, marketing, public relations, advertising, social media, promotion of events, and print and online communications.
As part of the development communications team, and reporting directly to the Senior Marketing Manager, this position is responsible for the planning, creation, and implementation of marketing content for campaign initiatives and affinity groups. The Marketing Manager will work directly with development and communications staff across the University to develop campaign communications plans and provide a portfolio of campaign materials. The Marketing Manager will work closely with development directors within the schools and units to define and craft individualized messages appropriate for each individual constituency.
Education and Experience:
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher education for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.