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Assistant Director of Digital Strategy
Employment Status: StaffDescription of Key Responsibility: PRIMARY ROLES1. Assist in the development, creation and implementation of a digital marketing plan that supports undergraduate and graduate student recruitment, fundraising initiatives, alumni engagement, academic affairs and other activity related to the College's Strategic Plan.2. Manage the College's digital marketing partners. Ensure campaigns align with enrollment strategies and target audiences. Determine production and campaign timelines. Create, review, and approve creative and content deliverables. Review provided data to assess effectiveness. Track engagement using Google Analytics. 3.


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