The University of Southern California | Rossier School of Education
Los Angeles, CA
The USC Rossier School of Education is seeking to build a best-in-class marketing team and weâre looking for a mission-driven marketer to join us.Â The Assistant Director of Marketing will play a critical role in the School's current and future enrollment success.Â This position will connect prospective students, interested in educational equity and therapeutic services, to programs that help them reach their professional goals.
Who you are:
Weâre looking for an enthusiastic problem solver who is part content wiz, strategist and internal consultant.Â You thrive partnering with teammates to connect audiences to Rossierâs brand and mission.Â Data is important to you but youâre comfortable using experience and intuition to make decisions.Â You enjoy working cross-functionally with CRM managers, recruiters, web devs, faculty and operations to ensure an elevated prospect experience through all phases of the recruitment life cycle.
Ideally, you have experience with acquisition marketing best practices and a few years in a higher education environment.Â Youâre looking for an exciting and challenging opportunity to grow a variety of skill sets and contribute to a mission-driven organization.
What youâll do:
Reporting to the Director of Enrollment Strategy, this position will be responsible for building a comprehensive marketing plan from awareness to enrollment.Â
Content Creation and Management
Develop a strategic marketing plan (digital newsletter, email, social media, digital marketing and 3rd party campaigns) based on core target audience segments.
Create a content strategy to drive a clear and consistent message through a variety of channels.
Writes and reviews copy for the divisionâs internal and external needs.
Work closely with all departments to create, add, update, archive, and provide quality control of information, images, and video on the Rossierâs website.
Coordinates design, production and distribution of collateral and other promotional materials, such as advertisements, video, catalogs, photography, brochures, flyers, signage, A/V presentations, displays, exhibits, etc.
Develop email campaigns:Â Write content, design, and develop email campaigns for upcoming events, drip messaging and all touchpoints on the prospective studentsâ journey to Rossier.Â
Optimize conversions on all lead generation forms and landing pages.
Iterate new layouts and gather ideas from stakeholders to improve user experience on recruitment pages on Rossierâs website.
Serve on the Schoolâs web committee to ensure the site functions comprehensively and marketing needs are a top priority.
Leverage Google Analytics to understand how pages are performing and make recommendations accordingly.
Collaborate with frontline recruiters to ensure they have the content and consistent messaging they need to connect with prospects.
Vendor and project management
Assist in the selection and management of marketing agencies, on as needed basis, based on projections of enrollment targets or launch of new programs.
Establishes and maintains contacts with internal and external marketing professionals and vendors such as designers, photographers, mailing houses, postal service, list brokers, advertising representatives, etc.
Assist in managing our primary vendorâs marketing efforts. Principally, approve all vendor generated content before it goes live.
Create and manage the marketing calendar and deadlines requiring collaboration with multiple team members and offices.Â
Monitor schedules, production, and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
Coordinates appropriate use of University and/or department logos, emblems and indicia.
Researches and prepares budget proposals for marketing purposes, as assigned.
Administers marketing budget(s), as assigned.
Salary range: $80,000.
Remote eligible: Hybrid work schedule as arranged with Director.
A bachelor degree related to business, marketing, communications, education, marketing or related experience is required. A graduate degree or the equivalent combination of education and experience is preferred.
3-5 years of marketing experience in higher education or related fields.
Thorough knowledge of marketing and business management.Â Knowledge of the principles, practices, concepts and methodology of marketing.Â Demonstrated verbal and written communication skills.
Experience with CRMs preferred.
Ability to work in a fast-paced work environment. Ability to learn quickly, thoroughly, and in detail. Must recognize and adjust to change.
Task-focused, with action-oriented collaboration.
Proven ability to manage multiple tasks simultaneously; follow through and meet deadlines.
Strong interpersonal communication skills, the ability to maintain effective working relationships with clients, co-workers, and vendors, and excellent decision-making, time-management, and planning skills.Â
Required Documents and Additional Information:
Please attach a cover letter and resume.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.