St. John's established in 1870, has three New York City campuses; a graduate center in Hauppauge, NY; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. As noted in our Vision Statement, our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Department: Marketing and Communication
Job Title: Digital Marketing Content Creator
Campus: Queens (Opportunity for a hybrid work arrangement).
Reporting to the Director of Digital Communication, the Digital Marketing Content Creator writes, develops, and edits content for a variety of digital platforms, including websites, blogs, videos, media campaigns, social media posts, infographics, whitepapers, and more.
The Digital Marketing Content Creator is responsible for creating content and digital assets in support of St. John's overall marketing strategies to drive engagement, promote programs, increase brand awareness, etc.
To be a successful content creator you should be driven, detail-oriented, and able to identify new ways to appeal to prospective students' interests by creating engaging material.
Create strong, engaging content that motivates, inspires, educates, informs, and provides information, across a wide variety of digital platforms.
Write, edit, optimize, and update content for websites, blog posts, videos, social media posts/campaigns, media campaigns, whitepapers, and other content as required.
Conduct research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
Develop and deliver content with the marketing goal in mind (awareness, engagement, conversion) and that helps readers solve a problem or understand a topic/issue.
Challenge traditional marketing ideas and bring fresh, executable ideas, and approaches to digital content.
Produce organic content and paid media assets according to specs. This includes copy/content for Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Snapchat, Pinterest and others.
Develop a strong understanding of both graduate and undergraduate programs, competition, industry, marketing goals, and objectives of each of the clients.
Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
Utilize SEO methods to increase site traffic and maximizes opportunities for indexing, ranking, clickthrough's and conversion.
Monitor social media and generate content ideas through social listening.
Work with videographer and creative director to identify ways to emphasize key points, enhance the story, and support goals in videos.
Stay informed of high education trends, practices, and emerging technologies and approaches.
Follow company brand guidelines to ensure their messaging is consistent with St. John's guidelines/value/mission.
Excellent working knowledge of major social media channels including Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Snapchat, and Pinterest.
Knowledge and understanding of SEO best practices, including a detailed understanding of key phrase research and its application to SEO and a clear understanding of how Google's algorithm ranks pages
Experience using content management systems and managing/editing websites is a plus.
Creative thinker with excellent content generation skills.
Demonstrated excellence in writing, proofreading, and editing.
Excellent research, organizational, and time management skills.
Ability to meet tight deadlines and remain calm under pressure.
The capacity to work independently and collaboratively.
Personable and approachable, with an enthusiastic nature and an overall passion for excellence.
This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, printers, etc.
While performing the duties of this job, the employee is occasionally required to stand; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate.
Position Type/Expected Hours of Work
Standard days and hours of operations are Monday through Friday from 8:30 a.m. to 4:30 p.m. This position may require night and weekend work hours.
Applicant must currently reside in the New York area, with an opportunity for a hybrid work arrangement.
Occasional travel may be required, which is primarily local within the metropolitan area.
Required Education and Experience:
Bachelor's degree in English, marketing, communications, journalism, public relations, or a similar field.
2-4 years of consistent success in digital marketing and marketing content creation.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.
All persons hired are required to be vaccinated and boosted against the COVID-19 virus, subject to the reasonable accommodation provisions of applicable law.
This position may be relocated to any of St. John's University's physical locations at any time
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.