The Masonic Cancer Center (MCC) Communications and Marketing Manager is responsible for supporting the Director, Executive Director, and cancer center members in their efforts to enhance the visibility and reputation of the center by highlighting the exceptional research efforts.
This position oversees marketing, communications (including public and internal relations), and branding efforts and provides day-to-day management and direction of the MCC’s strategic communications program, website, mass email database and email marketing, social media presence, communication needs/efforts, and creation and placement of branded materials, including promotional items and logoed pieces.
KEY RESPONSIBILITIES Communications Planning and Content Development (50%) • Lead written communications on center’s behalf, including social media accounts; provide guidance on communications issues; ensure MCC messaging is clear, compelling, and integrated.Create strategic plans for MCC’s website and social media content. • Manage homepage editorial content, faculty directory, news, research/centers content, etc. • Develop and implement new story formats, including multimedia options, based on goals and audience. • Develop and write feature stories that promote the MCC brand, spotlight our center’s innovation, etc. • Draft and edit high-profile communication materials from leadership. • Manage the development of creative content intended for marketing purposes, such as videos, photography, and logos/design work. • Draft website copy, marketing materials, case studies, blog posts, and other content. • Provide PowerPoint support for presentations given at major meetings/events by enhancing content and ensuring consistency across slides and with MCC brand standards. • Partner with the Community Outreach & Engagement team to develop communications plans, event marketing materials, and community centric social media campaigns. • Collaborate with the Clinical Trials Office to develop and maintain web content to support the MCC’s clinical research mission.
Marketing and Communications Strategy and Brand Management (30%) • Develop and implement strategic communications and marketing strategies, such as to advance the MCC’s mission, to support center programs, resources, and services, and to demonstrate impact of the MCC. • Provide strategic communications guidance to individuals throughout the organization on major launches, key initiatives, critical meetings, and change management. • Develop and maintain website and marketing collateral (including presentations, brochures, and other print materials) for MCC resources, service lines, and programs; ensure alignment with follow MCC and University of Minnesota brand standards and collaborate with University Relations as needed. • Develop, maintain and enhance tools and guidelines (e.g., MCC style guide, editorial brand guidelines, and communications toolkit) to ensure consistent internal and external messaging, and branding across the institute. • Develop strategies to reach MCC target audiences, and evaluate the impact of communications and marketing activities, including events run by the COE team. • Develop a coordinated social media strategy that supports MCC master communications and marketing plans; ensure that social media messaging follows all MCC and University of Minnesota brand standards and that content is accurate, timely, and relevant to followers. • Collaborate with University Relations to proactively identify story ideas, pursue media opportunities, and coordinate interviews/media requests.
People Management (10%) • Effectively manage and leverage the skills of the MCC communications team and the resources of University Relations to expand the reach and impact of communications throughout the Masonic Cancer Center. • Coordinate with the communications personnel within cancer center and affiliated partners to leverage talents and communications vehicles to support strategic initiatives. • Supervise other members of the MCC communications and marketing team (coordinators, student employees, or interns).
Media/External Relations (10%) • Promote faculty/staff news in various media outlets. • Produce expert alerts for national media. • Produce press releases, manage press contacts, initiate story placement in local and national media. • Work with PIs and researchers on expert alerts and media briefs. • Serve as MCC media liaison in partnership with University Relations.
All required qualifications must be documented on application materials.
Required Qualifications: â— BA/BS degree and at least 6 years of experience in a relevant field â— Demonstrated leadership, collaboration, customer service competence. â— Demonstrated excellent written and oral communication in English. â— Proven ability to establish and maintain effective working relationships with internal clients, external clients and the public. â— Proven ability to work within a fast-paced high-change environment. â— Proven experience with databases, list development, and web development oversight and implementation. â— Proven ability to execute large-scale events. â— Demonstrated commitment to diversity and inclusion.
Preferred Qualifications: â— Master’s degree in communication, business administration, public administration or related field. â— Ten years of professional communications experience that includes supervisory responsibilities â— Highly proficient with technology including databases, content management systems, event and email marketing software. â— Experience with Adobe Creative Suite (particularly InDesign and Photoshop) and video editing software.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.