Associate Director - Enrollment Marketing & Communications
Location: Boston, Massachusetts
Internal Number: 3241386
Associate Director - Enrollment Marketing & Communications
About the Opportunity
The Admissions and Financial Aid Office at the School of Law seeks an experienced, creative, and forward-thinking team-player to direct and manage the department's communications and marketing efforts. The Associate Director of Enrollment Marketing and Communications leads the development and implementation of comprehensive, strategic communications and marketing plans targeting various key audiences (including prospective students, admitted students, enrolling students, and pre-law advisors), and leads all aspects of event planning for various audiences. The Admissions and Financial Aid Office prides itself on marketing and communications work that is targeted, original, and written with a unique point-of-view. The Associate Director is tasked with translating the law school's key values and distinctive elements into communications that inform and engage. S/he identifies and creatively capitalizes on the institution's strengths and produces work that, while consistent in branding and tone, stands out. S/he will be responsible for writing, editing, and designing admissions communications in a variety of formats (including print, web, and email); aligning marketing and communication strategies with overall recruitment efforts to achieve institutional enrollment goals; and liaising with other departments/outside vendors to further communications and marketing efforts. The Associate Director derives insights from quantitative data and/or market research to guide communications work, as well as inform office-wide enrollment planning. The Associate Director also plays a significant role in office-wide recruitment and yield efforts, including special events and programs. S/he provides office leadership and supervision as needed.
Event Planning: The Associate Director leads the planning of high-value recruitment events, including but not limited to events for prospective students (online chats, information sessions), admitted students (yield dinners, information sessions, open houses), and middle/high-school students (pipeline events). S/he acts as the liaison between the Admissions Office and the main campus venues and caterers.
Marketing & Communications Planning and Implementation: The Associate Director will design and execute strategic marketing and communications plans that engage, inform, and delight key audiences, with a reach of over 20,000 prospective students. S/he will be responsible for researching market trends; developing new mechanisms to communicate with audiences (including sourcing new technologies if needed); and structuring marketing and communications work to best achieve institutional priorities and enrollment goals. The Associate Director is responsible for all e-mail, web-based, and print marketing efforts (writing and editing copy, communication design, market/audience research, execution of campaigns). The Associate Director also develops benchmarks to assess the performance of marketing and communications efforts and monitors the success of campaigns using analytics. The Associate Director manages and audits the content on the NUSL admissions and financial aid websites, Northeastern website, and outside websites to ensure they are accurate. The Associate Director works closely with the Director of Communications for the law school on various admissions-related marketing projects.
Strategic Enrollment Planning and Implementation: The Associate Director, under the direction of the Associate Dean and in conjunction with other team members, develops and implements a data-driven enrollment strategy. This may include researching trends, monitoring competitor school data, and thinking creatively about new strategies and communications.
A bachelor's degree is required, as is a minimum of 5 years of relevant experience. Candidates with experience in marketing, communications, or enrollment work, and/or those with an advanced degree are particularly encouraged to apply. S/he will have demonstrated attention to detail, impeccable editing and writing skills, creative and analytical abilities, as well as strong quantitative skills. S/he will be adept at creating messaging that resonates for many different audiences, feel at ease giving presentations, skilled at interpersonal communication, and recruiting and working with diverse populations. S/he will be both team-oriented and a self-starter who works well independently; s/he is a multitasker who is highly flexible and can navigate evolving priorities while meeting multiple deadlines. Some travel may be required (particularly during the fall months). Availability to work beyond normal office hours. if needed for special events such as Admitted Students Weekend. The Admissions and Financial Aid Office values being a friendly, positive, and enjoyable place to work and hopes new staff seeks these components in the workplace.
Documents to Submit:
Please submit your cover letter, resume, and 3 professional references within the 'resume/cover letter' upload option in this application.
Marketing and Communications
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.