This position will lead the strategic formation and the day-to-day execution of the marketing plan for our Client’s center. Our Client has just announced its vibrant, mixed-use, redevelopment plan. This position will help support the new brand and launch of this re-imagined district.
The Marketing Director assists with all operating aspects of the center and is responsible for leading the marketing efforts of the property which includes the management, oversight and implementation of strategies and tactics for tenant productivity, community relations, special events, programming, digital marketing strategy, public relations, and advertising in an effort to achieve the center’s goals.
The Marketing Director will establish a working relationship with the General Manager and other center staff along with corporate teams, contractors, vendor, agencies/freelancers, media, community leaders and tenants. Director will also be asked to solicit sponsorships and help generate non-traditional revenue for the property. Director must be proficient in budget preparation, expense monitoring and budget re-forecasting.
Develops, plans, and implements an annual marketing plan and budget, including property and market research, property goals and objectives, strategies, and tactics.
Manages the marketing budget in order to maximize property traffic and sales.
Plans, directs, and serves as the primary liaison for the advertising, public relations, special events, sales promotions, community programming, and retailer relations activities for the property to drive strategy and execution.
Fully implements and manages all aspects of the properties digital program to include website, social media content, and administration of digital signage/advertising programs and associated content.
Establishes a tenant relations program and provides assistance with merchant strategies, research, and sales promotions. Serves as a main point of contact to all tenants.
Works with development and placemaking teams on re-development efforts, messaging, and content curation.
Manages and proactively builds and maintains lead-generation efforts and builds consumer database.
Secures cash/trade sponsorship of special events and community programs and finds innovative ways to generate additional income.
Reviews and prepares monthly report of results and accomplishments.
Supervises the selection and operation of seasonal décor and related holiday activities including holiday photo program.
Gathers and analyzes market information in order to provide recommendations to ownership as to the proper positioning for the property
Serves as Manager on Duty in absence of the General Manager (including some Saturday, Sunday, or Holiday coverage)
Assists the General Manager in the representation of the property at the Chamber of Commerce, Visitors Bureau, Tourism organizations and other miscellaneous civic organizations.
Bachelor’s degree from an accredited institution in marketing, communications, public relations, or a related field of study.
Five + years of experience in marketing, PR, digital communications, or events.
Proficient in digital and print communications.
High performing ability to organize, time management and maintaining deadlines.
Ability to maintain strong interpersonal skills with stakeholders, management, consumers, and people at all levels in the organization.
Self-starter with high energy, ability to problem solve and works well under pressure.
Poline Search Partners is an international executive search firm specializing in the shopping center industry. We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.