Develops, implements and evaluates the Hopkins Center’s digital communications, including website, eblast, video, online platforms and digital advertising strategies. Reporting to the Director of External Affairs, this position works as part of the Marketing & Communications team and manages the Multimedia Associate.
Management of Digital Communications
Plans, designs and delivers rich eblasts to promote events, initiatives, stories and opportunities through targeted eblasts and ticket holder communication. Collaborates with the team on the text, imagery and content, integrating feedback from stakeholders. Manages e-distribution tools and lists and develops systems and practices for strategic segmentation and maintenance of patron communications. Analyzes eblast results to make data-driven strategies for digital engagement, and incorporates insights from industry peers and the field of digital communications. Collaborates across the Hop team on internal communications and data systems that enable efficient, accurate sharing of event information.
Management of Multimedia
Oversees video platforms and plans for archival, promotional and strategic storytelling. Liaises with Dartmouth media services, outside video contractors and student workers. Creates engaging video content for Hop website, social media and digital channels, and collaborates on virtual events. Produces, shoots, edits video as needed, and oversees the video work of the Multimedia Associate and Hop Video Fellow.
Digital Advertising Management
Plans and executes search, display, social and video ads—in-house or in collaboration with outside contractors. Work with the Director of External Affairs and Senior Marketing Manager to plan digital advertising budgets and assess outcomes. Researches and incorporates digital advertising trends and practices in cultural institutions.
- Bachelor’s degree.
- 3+ years’ experience in digital marketing or communications, managing multi-channel campaigns.
- Demonstrated proficiency with graphic design for digital channels.
- Experience managing a website CMS (Drupal or similar) and in basic front-end web development, including standards-based HTML and CSS.
- Ability to work collaboratively, contribute creatively and incorporate feedback willingly.
- Self-sufficiency in managing simultaneous projects and meeting deadlines for daily deliverables.
- Strong written and verbal communications skills and ability to effectively express ideas through digital communications.
- Demonstrated commitment to diversity and serving the needs of a diverse population.
- Marketing or communications experience in the creative sector or mission-driven organization. - A portfolio of projects and digital collateral. - Masters in fine arts, non-profit management, arts administration or related field.
About Hopkins Center for the Arts, Dartmouth College
The Hop is a hub of performing arts and film for Dartmouth and the Upper Valley of New Hampshire and Vermont. The Hop brings together visiting artists, resident artists, student ensembles and academic departments to produce or present work that represents diverse voices and artistic forms and speaks to important issues. It brings world-class artists to the region, presents timeless works, and incubates new performances.