The Associate Director - Marketing will work as part of the Athletic Department’s external operations team and will serve as the primary marketing contact for men’s basketball and additional assigned sport(s).
Reporting to the Director of Marketing, the associate director’s duties will include creating and executing a comprehensive marketing plan for assigned sports, inclusive of attendance and revenue driving initiatives, in-game fan experience strategy and overall brand marketing for the program(s).
Bachelor’s degree in marketing, sport management, journalism, business or related area of study
2+ years experience in sports marketing, branding, communications, sponsorship or related field
Ability to work nights and weekends
Experience working with a collegiate or professional sports team
Graduate degree in sports management, marketing, business or related field
Experience directing a college basketball or college football game
Knowledge of Adobe Photoshop, Adobe InDesign
Experience with email/database marketing
Experience being involved and/or directing videoboard and event run of show elements
Knowledge, Skills & Abilities:
Strong written and verbal communications skills
Strong time management skills
Strong interpersonal skills
Ability to organize and precisely execute a game script
Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations. Ten colleges and schools serve more than 27,600 students with 200+ academic programs. U of A students earn nationally competitive awards at an impressive rate and represent all 50 states and 120 countries.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. Arkansas is a natural wonder of forests, mountains and lakes framed by picturesque riv...ers and streams. Some of the best outdoor amenities and most spectacular hiking trails are a short drive from campus.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.