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Lead Digital Strategist
Essential Functions: POSITION PURPOSEIn addition to the responsibilities of the Senior Digital Strategist, this level is responsible for collaborating university-wide both internally and externally across units to assess goals and devise strategies designed to achieve the university's web communication and digital marketing objectives. Regularly provides training, guidance, and support, regarding content strategy, information architecture, search engine optimization tactics and best practices to schools, colleges, and departments working on webpages. Oversees workflow, governance process execution, and department content on university websites through harmonization of design, enhancement of usability/user experience, information architecture, search engine optimization, a


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