The Department of Pediatrics is seeking a Marketing & Communications Officer to join our team in a full time position. Columbia University Irving Medical Center???s Department of Pediatrics is a world leader in providing care for children. Our mission areas include Healthcare, Education and Research. The desired candidate will join a small, active, collegial team that develops, implements, and evaluates Department of Pediatrics marketing/communications efforts. We aim to reach academic peers, referring physicians, and patient families using a range of distribution channels, informing them about our amazing medical providers, our outstanding education and training program, and our broad and deep research program geared to improving the health of children.
"Subject to business needs, we may support flexible and hybrid work arrangements. Options will be discussed during the interview process".
Writing, developing, and editing engaging content for marketing and communications products, including social media posts, newsletters, brochures, websites, emails and advertising campaigns, and video production projects.
Participate in all departmental marketing activities, including (but not limited to): creation and mailing of e-newsletters, website content updates, social media postings, design and production of print materials and collateral, creation and management of content for print and digital distribution, event promotion and planning.
Work with internal and external production assets to oversee digital media production, including still photography and video shoots for promotional use, patient testimonials, and provider profiles.
Provide support for marketing events and outreach opportunities as required.
Develop strong understanding of brand identity and work to maintain and promote brand integrity throughout all internal and external marketing efforts.
Assist department leadership in identifying opportunities to improve internal and external marketing communications, and recommend steps to improve outcomes.
Perform additional support tasks as assigned by department leadership.
Bachelor???s degree or equivalent in education and experience required; plus two years of related experience
Previous work in a healthcare setting
Strong writing skills, and ability to communicate complex ideas simply and effectively
Familiarity with website content management (Drupal), SEO, email marketing (Mailchimp or similar), social media marketing and management, google ads and analytics
Experience using Adobe creative suite or similar design software/programs to produce digital content
Ability to undertake multiple tasks simultaneously, coordinate with internal and external colleagues, and set goals to meet tight deadlines
Proficient in Microsoft office suite
Ability to build strong working relationships with all levels of faculty and staff, both internally and externally
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.