Essential Functions: POSITION PURPOSEOversees day-to-day project management of school/college, department, or division website development projects by tracking progress, ensuring timely delivery and keeping the project within scope. Uses metrics to determine the most effective channels to deliver content to audiences, measure their behavior and attitudes in response to that content, and make recommendations based on the results.Implements digital strategy and monitors strategy to ensure alignment with department goals.Manages university website content and updates websites for respective unit as needed, ensuring consistency and compliance with accessibility standards across department websites.Establishes content planning, information architecture, and user experience optimization, assignments, follow-up and scheduling on major digital properties (homepage, events calendar, digital signage, etc.).Completes migration of website content and cleans up code to provide semantic and accessible website pages and documents.Implements and oversees digital strategy and ensures alignment with department goals.Gains in-depth understanding and definition of internal and external factors affecting business, marketing, and the university's digital presence. Identifies gaps and challenges from a business point-of-view; and determines and prioritizes key strategic business, marketing, and digital needs to be addressed.Performs other related duties as assigned.LEVEL DESCRIPTION:The Digital Strategist job family has three levels.DIGITAL STRATEGISTThis level is mainly concerned with updating, managing and ensuring that content across the unit's website meets accessibility standards, establishes a successful user experience and is accurate in the information presented. Ensures web pages are aligned with university standards.SR. DIGITAL STRATEGISTIn addition to the responsibilities of the Digital Strategist, this level is responsible for collaborating with writers, editors, social media coordinators, video producers and photographers both in University communications and in communications units across campus. Oversees day-to-day project management of school/college, department, and division website projects by tracking progress, ensuring timely delivery and keeping projects within scope. Uses metrics to determine the most effective channels to deliver content to audiences, measure their behavior and attitudes in response to that content, and make recommendations based on the results.LEAD DIGITAL STRATEGISTIn addition to the responsibilities of the Senior Digital Strategist, this level is responsible for collaborating university-wide both internally and externally across units to assess goals and devise strategies designed to achieve the university's web communication and digital marketing objectives. Provides regular training, guidance, and support to schools, colleges, departments and divisions. Resolves complex communication, user experience and technology challenges across the university's web presence. Builds high-quality, sustainable websites within the Wayne State University web content management system using analytics, insights, and best practices to optimize user experience, digital strategies, content, and tactics across all digital channels.
Qualifications: MINIMUM QUALIFICATIONSEducation: Bachelor's degreeGraduation from an accredited college or university, preferably with course work in Communications, English, Internet Marketing, Public Relations, Advertising or a related field. Candidates with an equivalent combination of education and experience may be considered.Experience: Advanced (established subject matter expert, 6+ years experience)A minimum of 6 years full-time professional experience in digital content management and/or digital marketing is required.KNOWLEDGE, SKILLS AND ABILITIESSuperior oral and written communication skills. Comprehensive knowledge of grammar, punctuation, composition, and publishing processes.Must be detail-oriented, proactive and possess excellent verbal, writing, editing and proofreading skills. Strong interest in and aptitude for developing and maintaining website content.Ability to acquire new skills quickly. Ability to work with a wide range of personalities and work styles. Ability to collaborate with leadership and realize both department and user needs.Excellent planning and organizational skills. Skilled at brainstorming, Ensures deadlines are met, and pays close attention to detail. Strong understanding of web usability, accessibility and related user experience optimization methods. Willingness and ability to support a diverse and inclusive environment.Knowledge of digital communications best practices. Experience with Google Analytics and search engine optimization Knowledge of Hypertext Markup Language,Knowledge of web accessibility standards and guidelines.Understanding of web design/development concepts and processes.Experience with media and image editing software.Experience with user experience and user interface principles.Possess knowledge of digital practices.Professional experience with web content management systems.Experience with Google Analytics and search engine optimization Knowledge of web accessibility standardsSolid understanding of web design/development concepts and processes.Experience with media and image editing software.Strong analytical and technical skills.Demonstrated experience with digital strategy, user experience and UI principles.Possess broad knowledge of digital practicesProfessional experience with web content management systems.
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.