Job Summary The Senior Digital Communications Officer collaborates on strategy and manages implementation of successful website and email marketing programs for the Trust. Their primary responsibilities will include overseeing the CMS and ensuring a consistent website experience, writing web copy and emails, developing email donor journeys for segmented audiences, and maintaining a calendar for digital content across the Trust. The ideal candidate is someone who is skilled at balancing strategy and execution, who listens deeply and offers solutions to digital communications needs across the organization.
This Senior Digital Communications Officer will:
Manage digital content strategy for new website pages, event websites, and microsites. Understand and translate input from Trust stakeholders to ensure website copy is engaging, accurate, and optimized for organic traffic
Write engaging copy for website landing pages, donation forms, microsites, and emails for newsletters, event recruitment, triggered email series, and other communications outreach
Use Google Analytics to analyze website data and make recommendations for website updates to increase traffic and improve visitor experience. Design tests for ongoing learning and optimization.
Create email donor journeys for donors, peer-to-peer event participants, and new supporters to support Trust's fundraising goals
Collaborate with Digital Communications team, Brand & Creative Services team, and external agencies to ensure brand consistency and to align digital standards across communications products and campaign assets
Train staff on CMS and produces instructions to help distribute ownership of content production
Maintain knowledge base on industry trends and best practices in digital marketing in nonprofit sector and identify areas for growth
Support peer-to-peer texting program as needed
To qualify, you must have:
BA degree in Communications, or closely related field and a minimum of 5 years' experience in Marketing, Digital Communications, or a related field.
Excellent communication skills (written as well as verbal and interpersonal) as well as the ability to work collaboratively with other staff and external vendors.
Strong writing and editing skills.
Experience with nonprofit marketing solutions. BBCRM, Luminate Online preferred.
Comfort using Google Analytics to present technical information to range of audiences.
Experience with content management systems (CMS). Drupal preferred.
Experience with Google Search Console and relevant SEO tools.
Knowledge of website accessibility and web and email standards
Boston Children's Hospital offers competitive compensation and unmatched benefits, including an affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, and discounted rates on T-passes (50% off). Discover your best.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.