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Digital Content Writer Senior (Work From Home - Pennsylvania))
Job SummaryThe senior digital content writer helps develop Geisinger's digital content strategy and standards and serves as an exemplary writer and editor, developing content and copy. Focused on developing and authoring compelling, consumer-focused, conversion-oriented, SEO content and copy tailored for digital channels (web content, digital marketing tactics, email, editorial content, etc.) and a range of audiences (existing and prospective patients and members, employees and students; public, etc.). Sets meaningful business goals and measures the effectiveness of content efforts, showing its impact towards the bottom line. Mentors/trains more junior team members. Serves as a content expert and strategic advisor among MarComm and organizational colleagues.Job Duties


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