GFOA offers a generous benefits package, including retirement match program, health insurance, dental, and vision.
4 Year Degree
Telecommuting is allowed.
The Government Finance Officers Association (GFOA) is recruiting for a new role in our organization. As a key member of GFOA’s leadership team, GFOA’s new Director, Member Strategy will develop and implement a comprehensive plan to grow and measure membership and member engagement, build brand and program awareness to expand GFOA’s level of influence, and help GFOA achieve our mission to advance excellence in public finance. The Director will build GFOA’s capacity to use data to inform decisions by connecting program managers to key member and market data and assist in using data to support the growth, retention and delivery of value to GFOA’s 22,000+ members.
The Director will report to GFOA’s Deputy Executive Director as part of GFOA’s member experience team, and will oversee membership strategy, marketing, communications and data analytics. The Director will work closely with other internal leaders in areas of education, research, certification, membership, and resource development.
Key Responsibilities Include:
Lead development of GFOA’s member strategy focused on growth and engagement
Analyze member data to identify trends within the industry and related to engagement with GFOA
Ensure integration of diversity, equity, and inclusion in GFOA membership efforts
Coordinate GFOA’s network of state/provincial affiliate organizations
Conduct member research activities
Promote GFOA best practices, research, and other resources
Collaborate with staff and strategic partners to plan, develop and execute GFOA’s marketing and advertising initiatives
Assist in evaluating program effectiveness to connect operational performance to member outcomes
Develop strategies for digital communications for GFOA including website, social media, and targeted marketing to drive membership growth and engagement
The Director will have flexibility with GFOA’s hybrid work environment, but will need to be able to come into the Chicago office as needed. GFOA offers a generous benefits package, including retirement match program, health insurance, dental, and vision. Our organization is committed to fostering a culture of learning, collaboration, and trust. GFOA values the strength diversity of all kinds brings to the workplace. GFOA is an equal opportunity employer.
Established in 1906, GFOA is dedicated to advancing excellence in state and local government financial management to help build thriving communities. Our 22,000+ members across the United States and Canada rely upon GFOA to provide timely information, practical educational opportunities, high-quality publications, and current best practices.
The ideal candidate will have the following professional qualities, skills and characteristics:
Passion for the mission
Strategic leader with a track record of building effective strategies to achieve specific outcomes
Commitment to diversity, equity and inclusion and expertise in creating strategies that will build a diverse and inclusive membership
Degree in business administration, public administration, public relations, marketing, communications, or related field and/or 10+ years of related leadership experience
Experience in branding and developing brand standards
Experience in developing digital marketing strategies, including launch of new products and programs
Experience in content marketing
Understanding of public relations and media relations
Knowledge of survey design and market research practices
Strong written and verbal communication skills
Experience in program implementation, focusing on strategic outcomes for the organization
Experience managing teams and coordinating resources across the organization
Collaborative leadership skills
Familiarity with state and local government and public finance industry
For over a century, Government Finance Officers Association (GFOA) has been dedicated to promoting excellence in state and local government financial management. GFOA has been accomplishing this mission by identifying and developing the highest quality financial policies and practices and promoting them to the public through education, training, and leadership. The association’s over 22,000 members in the United States and Canada rely upon GFOA to provide timely information, practical educational opportunities, high quality professional publications, and the latest information on best practices.