Associate Director, Advancement Communications and Marketing - University Advancement
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2018692
Carnegie Mellon is enjoying its most productive fundraising years in its history, raising more than $950M over the last three years. University Advancement (UA) supports the entire CMU community in building relationships with key constituencies and securing the financial resources the university needs to continue its ascent. As the division grows, we are seeking an associate director, Advancement Communications and Marketing. This is an exciting opportunity if you thrive in an interesting and challenging work environment. Reporting to the senior associate director, Advancement Communications and Marketing, you will be responsible for developing and executing strategies across numerous channels to achieve university and division goals for: 1) current and future fundraising campaigns; 2) increased and more meaningful audience engagement; and 3) alumni engagement through communication strategies. In addition, you will contribute effective content that is written to both audience and purpose and adhere to best practices for marketing communications. You should have exceptional writing and editing skills, as well as demonstrated experience in managing cross-channel marketing plans, including but not limited to direct mail, email, online, social media and video. You should be innovative, organized and deadline-focused, and have experience in managing multiple projects at once. You should have extensive experience writing marketing copy in a variety of mediums as well as strong planning and organizing skills. You will work closely with other teams within the division, including Alumni and Constituent Engagement, Annual Giving, Development, Donor Relations, University Events, Gift Planning and Business Engagement.
Your core responsibilities will include:
Developing and executing integrated marketing communications strategies that further University Advancement goals across a variety of departments and functions, including Alumni Relations, Annual Giving, Development, Gift Planning and Institutional Partnerships;
Liaising with internal partners to translate their goals and objectives into marketing communications plans;
Working closely with other members of the Advancement Communications and Marketing team to develop marketing communications to achieve goals and objectives for engagement, participation and philanthropic support;
Organizing, writing and producing multimedia content for web and social media;
Writing, editing, copyediting and proofreading collateral including newsletters, direct mail, emails and stories;
Building news and feature stories in the university web content management system;
Making appropriate editorial decisions based on established style guides;
Performing related duties as assigned.
Passion, excellence and flexibility are vital qualities within University Advancement. A commitment to diversity, equity and inclusion; collaboration; and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
The ability to:
interact and collaborate effectively within the University Advancement division, as well as with other members of the campus community;
contribute in a high-performing team environment;
meet tight deadlines;
maintain composure when dealing with difficult situations and/or individuals;
work under pressure and with frequent interruptions;
pay close attention to detail;
keep and maintain accurate and detailed reports and records;
prioritize work and handle multiple tasks simultaneously;
understand and follow directions;
work well with others and/or as part of a team;
work with sensitive information, maintain confidentiality and use discretion.
Outstanding communication, writing and editing skills with the ability to disseminate information to audiences with varying understanding of marketing strategy;
Strong analytical, research and problem-solving skills;
Creativity in developing innovative marketing and communications strategies;
Understanding of best practices and metrics for university and advancement communications;
You should be able to work outside of normal business hours as needed.
A bachelor's degree in marketing, journalism, communications or public relations is required; master's degree preferred.
Seven or more years of experience in digital and print content strategy and development;
Five or more years of experience in project management;
Experience in higher education and/or large institution fundraising or marketing communications is preferred but not required;
Expertise in marketing and communications principles, strategies and tactics;
Extensive experience with digital marketing, including email, websites and social media;
Proficiency with content management systems and social media platforms;
Knowledge of marketing analytics and metrics;
Proficiency with Microsoft Office (Word, Excel and PowerPoint);
Experience with Adobe Creative Cloud (InDesign and Photoshop);
Experience with web content management systems.
Successful background check
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Those granted an exemption must comply with all applicable COVID-19 mitigation requirements. The most up-to-date information on CMU's COVID-19 mitigation requirements can be found here: Minimum Requirements to Return to Campus.
Staff - Regular
Full Time/Part time
Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.