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AVP of Acute Hospital Marketing - Remote
Kindred Hospitals
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Education:

  • Bachelor's Degree in Marketing, Communications or related field required
  • Preferred candidate will have a Master's Degree in Marketing or related field

Experience:

  • 10+ years experience in digital marketing
  • Previous multi-site healthcare marketing experience preferred
  • Experience in proven growth strategies, digital marketing, and analytics and ROI attribution
  • Demonstrated experience driving positive, measurable business impact through marketing
  • Experience with multi-media campaign strategy, media mix and attribution modeling, planning, campaign deployment and ROI measurement (e.g programmatic display, social portfolio planning)
  • Experience with competitive and business analysis and data mining
  • Experience successfully navigating and delivering tangible results in large, complex, matrixed organizations
  • Success with building and developing teams, and leading in a fast paced, dynamic, transformational environment
  • Extensive agency partnership, vendor selection and RFP evaluation experience
  • Budget management and stewardship, investment recommendations based on profitability analysis
  • Influencing ability to promote creative solutions and new ideas
  • Strong strategic planning expertise, including strategic planning frameworks
  • Experience leading large scale, integrated activations and campaigns
  • Understanding of analytics and media management tools and affinity for results measurement
  • Deep experience and strategic understanding of paid, organic and influencer strategies across social media platforms
  • Working knowledge of the latest media and advertising technologies
  • Understanding of customer experience methodology, marketing and advertising
  • Provides strategic consultation and collaboration with Business Development, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership and Communications.
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