As the region’s official tourism marketing agency, VISIT PHILADELPHIA® is our name, mission, job, and our passion. We give Philadelphia a voice through groundbreaking advertising campaigns, a nationally recognized web and social media presence, and collaborative relationships with local and national partners. We want people to visit Philadelphia and love it like we do.
At VISIT PHILADELPHIA, our greatest investment has always been in our staff — smart, passionate, creative and innovative people who work hard and smart to tout Greater Philadelphia as a must-visit leisure tourism destination, and who are guided daily by our core values. That means if you are passionate, trustworthy, inclusive, respectful, collaborative, innovative, and hospitable, we’d love for you to consider joining us!
VISIT PHILADELPHIA is currently searching for a Digital Content Manager to join the team.
The Digital Content Manager is responsible for managing and producing content to be published on Visit Philadelphia’s website, as well as additional owned digital marketing channels. The Digital Content Manager is charged with creating and maintaining compelling, timely, web-specific content in order to grow Visit Philadelphia’s digital reach, influence and effectiveness. He or she is responsible for working with the web team to implement coordinated web content marketing plans across digital channels, while helping to maintain core website content to be current, relevant and highly useful to our readers/visitors.
This position reports to the Senior Director of Digital Content & Strategy.
Digital Content Management & Production:
Work with the Web team to research, write, produce and fact-check content in our WordPress CMS
Create and update major seasonal and campaign-based content and the events therein (e.g., Historic District, Holidays, Summer Festivals, etc.)
Serve as a content producer of pieces covering Philadelphia, including timely posts and event content on visitphilly.com
Produce content that achieves site goals: builds image, drives visitation and boosts economy
Produce content that progresses editorial strategy; innovate and apply digital best practices, including optimization for social and search
Pair compelling written content with images, videos and multimedia visual content to propel a website visitor through the story and down a page
Optimize pages on visitphilly.com and uwishunu.com to drive qualified traffic to our partner websites
Ensure web-based digital content is consistent in terms of style, quality and tone, and is optimized for search and user experience for all channels
Assist web team with management and execution of all email communications from inception to completion
Communicate with external PR contacts over the phone, online and in-person to acquire additional information
Attend press previews and media events for relevant events and exhibitions.
Adapt select articles for use as press releases to be used by the communications team for media pitches
Participate in website development projects from start to finish. Test new developments, UIs and applications for the website across platforms and browsers
Manage various requests for reporting and communication, including Contact Us support
Provide support for the Web team in conjunction with department-based needs and projects, including site testing and reporting
Adapt select web articles into press releases
Provide writing, editing, proofreading and fact-checking services for non-Web-related projects
BA or BS degree in a relevant field
Specialized Experience, Skills and Abilities
3-5 years of relevant experience
Passion for and knowledge of Philadelphia and the five-county region
Versatile writer, storyteller and multimedia content creator
Proficiencies in the following applications desired: Web Content Management System (WordPress preferable); basic HTML; Google Docs; Adobe Photoshop, Google Analytics, etc.
Excellent communications skills, both written and oral
Collaborative worker; able to work across all VISIT PHILADELPHIA departments with staff at all levels
Willingness to work additional hours in order to meet tight deadlines
Creative, organized and flexible
Ability to establish priorities and meet deadlines
Ability to adapt quickly
Proof of COVID-19 Vaccination required by date of hire. Individuals may claim exemption for medical or religious reasons.
We offer generous and competitive benefits, including comprehensive medical, dental and company-paid vision plans; company-paid life and disability; parental leave; pet insurance reimbursement; 401(k) and company match program; and competitive paid time off programs.
VISIT PHILADELPHIA is an Equal Opportunity Employer that encourages candidates of all backgrounds to apply.
As the region’s official tourism marketing agency, VISIT PHILADELPHIA® is our name and our mission. Through groundbreaking advertising campaigns, a nationally recognized web and social media presence, and collaborative relationships with local and national partners, we build Greater Philadelphia’s image, drive visitation and boost the economy. Now, in our 25th year of tourism marketing, we’ll help lead Greater Philadelphia’s tourism and hospitality recovery in the wake of COVID-19. For more information about our work, please go to visitphilly.com/about.
At VISIT PHILADELPHIA, our greatest investment has always been in our staff — smart, passionate, creative and innovative people who work hard and smart to tout Greater Philadelphia as a must-visit leisure tourism destination, and who are guided daily by our core values. That means we are:
-Passionate: About our city, our region and our mission. We believe passion drives success. Period.
-Trustworthy: Being true to our word tells the people around us that they can count on us. At VISIT PHILADELPHIA, we do what we say we’re going to do, and we do it to the very best of our abilities.
-Inclusive: Of the people we invite to visi...t and the people we employ here (and the diverse perspectives they bring along with them).
-Respectful: Of one another and of the diverse opinions we hold and share daily.
-Collaborative: Both internally and externally because that’s when our work shines brightest and our results soar.
-Innovative: Status quo is just not how we roll around here. For years, we’ve blazed trails, and there’s only one way we can continue to do that — and that’s by being strategic, innovative and forward-thinking every single day.
-Hospitable: To our coworkers, our stakeholders, our visitors. Always. (We ARE in the tourism and hospitality business, after all.)
On top of that, we are a fully vaccinated organization and with a flexible hybrid work model. We offer generous and competitive benefits, including comprehensive medical, dental and company-paid vision plans; company-paid life and disability; 401(k) and company match program; and competitive paid time off programs.