Associate Director of Annual Fund Marketing & Participation
Location: Lewisburg, Pennsylvania
Internal Number: 3470861
Associate Director of Annual Fund Marketing & Participation
Job No: 497190 Position Type: full-time Location: Lewisburg, PA Categories: University Advancement / Alumni Relations
University Advancement (UA) is here to advance the mission of Bucknell University by engaging the Bucknell community. It is only through the support of alumni, parents and friends - by opening doors to career opportunities, engaging others to join the conversation and community, and entrusting us with their philanthropic commitments -- that we can further elevate Bucknell as a leader in undergraduate education.
Our team is dedicated to this mission and unified by five values:
Lead with Integrity
Embrace a Collaborative and Inclusive Spirit
Be Open and Receptive
Nurture Creativity and Innovation
Foster a Culture of Empowerment and Knowledge
These values also illustrate how we bring, as a division, the University's strategic plan to life and exercise our commitment to diversity, equity and inclusion on a daily basis.
As a member of the Marketing, Strategy & Outreach (MSO) team, the Associate Director of Annual Fund Marketing & Participation will lead the team's fundraising efforts centered around affinity and demographic groups such as Reunion, Athletics, Young Alumni, Parents, Faculty/Staff, Student Philanthropy and others. This role will be a strong partner to the Director, Annual Fund Marketing & Participation, and will develop strategies and coordinate a variety of campaigns that engage diverse audiences (alumni, parents, faculty/staff, students, and friends). These efforts aim to drive donor retention, acquisition, and outreach efforts through multiple communication channels including direct mail, email, digital, social media, texting and student calling. This position reports to the Director, Annual Fund Marketing & Participation.
Develops and executes strategies centered around affinity and demographic groups to solicit, acquire, renew and retain donors. Proposes innovative giving strategies that might require partnership with UA and campus partners.
Leads implementation of direct marketing efforts (mail, email, social media, texting, calling, web) for solicitations and communications. This includes: writing and editing communications and solicitation materials; determining audience; working in a CRM to create marketing efforts; exporting and manipulating data; utilizing an email marketing and social fundraising platform; designing and coordinating the production of various annual giving materials; working with design/production team and/or liaising with other external vendors; ensuring that all marketing and solicitation projects are completed on time and error free; editing and analyzing communications and solicitation material or content prepared by others.
Creates robust Reunion solicitation strategy for all classes, with strong focus on 25th and 50th Reunions, including development of class participation and dollar goals to increase support. Develops appeal language, campaign page/giving forms and other items as needed to achieve goals. Works closely with partners in Center for Alumni Engagement (CAFE) to inform and motivate Reunion volunteers. Partners with Strategic Philanthropy (SP) team to implement individual giving strategies.
Develops and coordinates fundraising strategies related to event participation in close partnership with CAFE and other campus partners.
Participates in the strategy and execution of large, collaborative projects such as giving days.
Researches and develops messaging and direct marketing tactics to embrace and embolden participation from recent graduates and young alumni.
Analyzes initiatives and tracks progress on financial and participation goals for fundraising efforts.
Develops and ensures appropriate stewardship for fundraising efforts, including use of platforms such as ThankView.
Performs other duties as assigned
Bachelor's degree and four years of fundraising, direct marketing or closely related experience OR a combination of education and closely related experience (the individual must demonstrate how the essential functions will be performed using a combination of skills and experience).
Demonstrates ability to develop strategic plans, set objectives, and achieve program goals.
Excellent communication skills with ability to tailor communications to diverse audiences.
Ability to prioritize and manage details to successfully meet aggressive deadlines and project goals.
Demonstrates analytical skills, preferably related to fundraising/marketing campaigns and ability to determine and implement data-driven strategies.
Demonstrates high level of technical knowledge including database functions/reports, Microsoft Office Suite, and Google Suite.
Demonstrates strong interpersonal skills including diplomacy and tact, ability to interface professionally and to maintain confidentiality.
Other Requirements: This position requires occasional evening and weekend work to support UA's events including blocks of time for major events such as Family Weekend, Reunion, and Homecoming, and other event support as required. Staff should mark their calendars for major events and events in their department. Exceptions require supervisory approval
Experience with Blackbaud CRM or another database/CRM is preferred but not required.
Experience with direct marketing.
Understanding or awareness of non-profit operations, annual giving fundraising and direct marketing/persuasive marketing and communication strategies.
Bucknell University is a private, highly ranked, national liberal arts institution that offers strong professional programs in engineering, business, education, and music. Located in Central Pennsylvania along the Susquehanna River, Bucknell is nestled in the Borough of Lewisburg, an appealing Victorian-style town ranked as one of America's best small towns. Lewisburg and the surrounding region offer a unique combination of outdoor recreation opportunities, small-town charm, and amenities such as restaurants, art galleries, an art deco theater, museums, and boutiques. In addition to the many cultural and athletic events offered by the University and the Borough, the surrounding region offers outstanding schools, medical facilities, and an affordable cost of living. For those who crave the city, Bucknell is within an easy three-hour drive to Philadelphia, New York, Baltimore, and Washington, D.C. Bucknell University, an Equal Opportunity Employer, believes that students learn best in a diverse, inclusive community and is therefore committed to academic excellence through diversity in its faculty, staff, and students. Thus, we seek candidates who are committed to Bucknell's efforts... to create a climate that fosters the growth and development of a diverse student body. We welcome applications from members of groups that have been historically underrepresented in higher education.