A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio.
Note: Currently, all interviews are being conducted virtually. The position is eligible for a hybrid schedule with a combination of in-office and remote work. All new employees are expected to be in commutable distance to campus, unless reported otherwise in the job posting.
Michigan Creative is U-M’s largest provider of marketing services to the University of Michigan. We are seeking an experienced Media Supervisor to join our digital media team. In this role, you will have the opportunity to work on a wide range of meaningful projects for U-M’s 19 schools and colleges, the Office of the Vice President for Communications, Michigan Medicine and a variety of other clients across the University.
As Media Supervisor, you will manage a team of digital marketers, working closely with them to design and implement digital advertising campaigns. You will be responsible for providing strategic direction for these campaigns on behalf of clients across the University of Michigan.
Duties and Responsibilities
Design best-in-class media strategies; write detailed media plans and proposals aimed at helping our clients meet their paid advertising goals
Bring an expert knowledge of media planning across channels, including paid search, programmatic, and paid social tactics; recommend media mix, flighting strategies, ad types and other campaign elements that best suit our clients’ business objectives
Manage all campaign budgets and monitor campaign spend; design bid strategies that maximize clients’ budgets vs. goal
Providing day-to-day supervision, mentorship and professional development of a team of digital specialists
Monitor digital trends and serve as a subject matter expert on digital media best practices, including platform innovations and other new opportunities
Establish best practices for the team; recommend and implement process improvements and innovations
Serve as the primary media contact to agency clients; present media plans and other key information; recognize and assist with business development opportunities
Work with project managers to ensure campaigns are delivered on time and to specifications
Provide input to strategic analysis of campaigns, helping to identify optimizations and areas of opportunity
Work with a cross-functional team of project managers, writers, designers, developers, and data analysts
Required Education and Experience
A Bachelor's degree and a minimum of five years of progressive experience in marketing, business or communications (or equivalent combination of education and professional experience)
A minimum of five years of experience successfully designing and managing digital media campaigns
Experience conceiving and executing search engine marketing (paid search/ppc) and social media campaigns, including an expert knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.)
Experience managing or mentoring media buyers/planners and data analysts
A strong understanding of media fundamentals, and a deep knowledge of digital media terminology and trends
Proficiency using media tech and media research tools
Experience developing and making persuasive client presentations at all levels
Experience working with the Trade Desk and/or DSPs
Google Ads certification(s) and/or Meta media certification(s)
Experience with media tech and media research tools
Proficient with Google Tag Manager (GTM) and/or GA4
Experience with Wrike or a similar project management tool
Michigan Creative is currently hybrid, working in the office at least two days a week.
Why Work at the University of Michigan/Michigan Creative?
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off, including family care, and maternity and parental leaves
A retirement plan that provides two-for-one matching contributions after one year
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Inspiring pride and support for U-M excellence everywhere.
To be U-M's trusted marketing experts providing leadership and support for our campus partners to create the most cohesive and resonant Michigan brand.
Our Core Values
Diversity, Equity & Inclusion
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.