Senior Director, Institutional Channel Marketing | Columbia Threadneedle Investments US
Ameriprise Financial, Inc.
Location: Boston, Massachusetts
Type: Full Time
Internal Number: 17008445
We are looking for a marketing strategist to lead the Institutional Channel Marketing team. In this role, you will have responsibility for formulating the overall marketing strategy for the Institutional and DCIO (Defined Contribution Investment Only) channels and developing and executing integrated marketing plans targeting clients, prospects, and consultants throughout the buying journey. You will partner closely with business leaders to identify key segments to focus on and define our objectives. You will collaborate with marketing colleagues to develop relevant, creative, and targeted content and distribute it through various marketing channels; to evolve our digital marketing presence; and to effectively sponsor and host client events. You will leverage data to make decisions and measure results.
The ideal candidate will have a record of success leading an institutional marketing team as well as developing and implementing thoughtful ways to engage clients, and experience in the DCIO channel. We are looking for a strategic thinker and proven executor across marketing channels, who is a strong communicator and influencer, and is energized by working in a collaborative, team-based environment.
Develop strategy and tactics for engaging institutional and DCIO clients and prospects, with a focus on measurable outcomes. Marketing activities will center on:
Increasing brand awareness and engagement
Promoting our products and solutions
Enabling the distribution team in efforts to identify and engage new clients, expand consultant relationships and recommendations, and retain and increase assets with existing clients.
Work closely with stakeholders to develop, conceptualize, prioritize, design, launch and measure campaigns. Key stakeholders include Channel, Product and Thought Leadership Marketing, Creative and Content Marketing, Sales, Consultant Relations, Relationship Management, Product, Technology, Business Intelligence and Analytics, and Interactive Marketing
Evolve North America positioning and messaging on Responsible Investing.
Lead two or more Marketing Managers.
Collaborate in a partnership with business leaders to define objectives and provide strategic marketing guidance on achieving key priorities.
Communicate regularly with, listen to, and influence internal partners to build understanding of and connection to marketing strategy.
Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize content.
Manage marketing budget.
7-10 years financial services experience, ideally within asset management industry
Leadership experience in institutional channel marketing
Bachelors degree or equivalent
Multi-channel marketing background
Digital communications/marketing tool experience and knowledge
Strong leadership, strategy, and communication skills
Ability to manage competing priorities and perspectives effectively and with grace
Demonstrated success in a team-oriented environment
About Our Company
Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We're intentionally built to help our clients succeed, backed by a global team of 2,000 people including more than 450 investment professionals sharing global perspectives across all major asset classes and markets. At Columbia Threadneedle, you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority. In addition to our competitive total rewards package, employees stay with us because of our culture and commitment to their development. And, backed by the strength of our parent company, Ameriprise Financial, we are committed to providing you with the tools, resources, recognition and rewards to help you shape the career you want.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.