The Senior Integrated Marketing Director, Undergraduate Enrollment will take ownership of leading the marketing and communication efforts for a key university unit: Undergrad Enrollment Management. This position is responsible for developing strategic marketing and communication plans, as well as coordinating both internal and external resources to execute, and support the short- and long-term marketing strategy for the university and the unit.In partnership with the Enrollment Management team and other key stakeholders, the incumbent will create, lead and execute a targeted marketing plan for the recruitment of students at the undergraduate level at all UNH campuses, reflecting differentiated enrollment goals for each. The focus is on real-time results that engage prospective students, parents, and decision influencers (i.e. guidance counselors, coaches, teachers, etc.) to drive applications, visits, and enrollment. They will serve as a senior leader, strategist, and partners ensuring integration and alignment both among the Enrollment units (Admissions and Student Financial Services) and in collaboration with university marketing and Communicationsâ goals, policies, and protocols.The Senior Integrated Marketing Director, Undergraduate Enrollment is a visionary communicator and marketing expert who leads all the marketing efforts on behalf of undergraduate enrollment and collaborates with a broad cross-functional group, as well as agency partners to help develop and execute a marketing plan that includes campaign development, creative development, media placement and analytics. They will calibrate overall recruitment efforts to specific goals in the strategic enrollment management plan and report out and amend plans accordingly.This position reports to the Assistant Vice President, Integrated Marketing with a dotted line to the Vice Provost for Enrollment and Marketing.
7+ years leading marketing and /or branding in a complex, dynamic organization.Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels. Familiarity with CRM and email marketing.Ability to work with multiple internal and agency partners effectively. Strong interpersonal skills and adept at leading and motivating others. A can-do attitude and the enthusiasm and gravitas to develop followership toward vision and execution.Demonstrated experience developing, socializing, and executing a marketing strategy.The successful candidate will be a visionary strategic marketer and a skilled and experienced persuasive communicator who is able to translate complex information for UNH constituent audiences into actionable outcomes. This individual should be a responsive, positive, and amiable collaborator, who is capable of working across a complex, matrixed organization and with varying levels of the hierarchy. Applicants should be experienced in creating thorough marketing plans for broad target audiences and familiar with brand/identity development, integrated MarCom programs, digital communications, and effective design.
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast, and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.