Job Summary: | The Graphic Designer is responsible for advancing the Burnett School of Medicine at TCU's brand and strategic initiatives by creating smart, compelling, and effective designs across a range of media with a primary focus on digital and motion. Utilizing a combination of software and design expertise, the Graphic Designer produces visual executions that inspire, inform, and persuade key audiences for the Burnett School of Medicine. This position requires a meticulous eye and attention to detail, and the ability to multi-task to meet deadlines while maintaining quality control. The Graphic Designer is responsible, under supervision and guidance from the Assistant Director, Community Relations and Special Events, for designing and producing graphics for digital and print production that are aligned with the branding guidelines of TCU, our partners and their sponsors. |
Duties & Essential Job Functions: | 1. Meets with academic and administrative partners to understand challenges, objectives, and strategies for each project, then creates and presents seamless design concepts that meet those needs and engages target audience(s). 2. Creates designs for a range of projects in the printed and digital space, including but not limited to: display ad suites (static and animated), digital signage, mass emails, short videos and video graphic packages, social and web assets, icons and user interface animations, invitations, landing page designs, presentations, infographics, etc. 3. Maintains a consistent identity for the Burnett School of Medicine, works within TCU brand and style guidelines and coordinates closely with the TCU office of Marketing and Communication. 4. Coordinates the printing process to ensure quality, writes printing specifications. 5. Assists in creating/revising printed materials. 6. Corrects and enhances photos as needed. 7. Provides art direction on photo/video shoots. 8. Adapts existing creative for the digital space, including the ability to vector logos. 9. Coordinates a graphics or photographic library and/or maintain digital records. 10. Stays abreast of current design trends, tools and media. 11. Upholds visual identity standards by demonstrating best practices and guiding and assisting members of the university community and outside vendors. 12. Identifies and manages production partners (including photographers, videographers, illustrators, editors, etc.) as needed, to obtain estimates, define parameters, review proofs, resolve problems and ensure high-quality deliverables. 13. Performs other related duties as assigned. |
Required Education & Experience: | • Bachelor’s degree in fine arts or other four-year degree in graphic design or a related field, or equivalent combination of training and experience. • 3 years work-related experience or equivalent combination of education and experience. • Online portfolio with relevant examples of digital, animation, and print branding work. |
Preferred Education & Experience: | • 4+ years of experience in digital graphic design and marketing. |
Required Licensure/Certification/Specialized Training: | • None |
Preferred Licensure, Certification, and/or Specialized Training: | • Digital Marketing Certificate by Google Digital Garage or equivalent. |
Knowledge, Skills & Abilities: | • Excellent verbal and written communication skills. • Meticulous eye and attention to detail, and the ability to multi-task to meet deadlines while maintaining quality control. • Knowledge of responsive design, user experience, and associated best practices. • Knowledge of HTML, CSS and Javascript is helpful but not required. • Knowledge of typography, layout, and color. • Skill in problem solving. • Skill in editing with an understanding of motion timing and animation best practices. • Skill in productive collaboration with a positive attitude. • Ability to utilize Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, Premier, and InDesign. • Ability to optimize artwork for various digital media, ensuring final product looks its best while meeting specs. • Ability to create within the print media space. • Ability to select quality photography, artwork and graphics that successfully tells Burnett School of Medicine’s story, illustrates big ideas and supports the institution’s DEI efforts. • Ability to be a resourceful, self-starter with the ability to prioritize work. • Ability to adapt to changing circumstances and requirements. • Ability to and a willingness to seek, understand and incorporate feedback on design work from management and stakeholders. • Ability to adhere to brand guidelines while still pushing creative boundaries. • Ability to own projects from initiation to completion, including finalizing production-ready files to spec for various media. • Ability to create organized files and make revisions with a high attention to detail. |
TCU Core Competencies: | University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system. |
Physical Requirements (With or Without Accommodations): | • Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via web-applications, telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs. |
Work Environment: | • Work is primarily indoors and sedentary and is subject to schedule changes and/or variable work hours. Some evening and weekend work may be required. • This role is an on campus, in-person position. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate. |
AA/EEO Statement: | As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law. |