The Marketing Manager works with VP, Marketing & Corporate Communications, to develop annual marketing strategies and tactics to achieve goals and objectives of Reading Hospital, its service lines, physician practices, and programs. The manager develops and leverages brand building strategies to increase awareness, preference, and image of the Reading Hospital brand and assigned Reading Hospital service lines and programs. In addition, the manager leads, manages, and implements the execution of all traditional and digital advertising for Reading Hospital. The incumbent will collaborate with Web Services and Social Media teams to ensure message consistency across all platforms. The Marketing Manager builds and leads a successful team of Marketing Specialists and Coordinators. In collaboration with VP, Marketing & Corporate Communications, the manager develops and manages annual Reading Hospital Marketing budget and maintains functional area dashboard and ROI reports. The manager will work collaboratively with Corporate Communications, Web Services, and Physician Liaisons to ensure alignment of plans, tactics, and messaging. The manager collaborates and builds strong relationships with executive leadership and with service line administrative and physician leadership. Responsible for utilizing CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns. Manages advertising planning, reports, and analysis through CRM platform.
Tower Health is an innovative, leading health system dedicated to advancing the health and transforming the lives of the people we serve through compassionate, accessible, high quality, cost-effective healthcare. Together, our hospitals and other entities provide a full range of medical care, wellness programs, and public health services that ensure our communities are the healthiest they can be. Tower Health’s hospitals have received national recognition for advanced care in areas such as neurosurgery and stroke, cardiac and vascular surgery, trauma, hematology, and oncology. At Tower Health, we have a rich history of providing high quality, compassionate care in the communities we serve. As the healthcare industry continues to change, one thing remains steadfast: Tower Health’s commitment to Advancing Health. Transforming Lives.