Davis, California
Seaside, California
Westfield, Massachusetts
Davis, California
Sacramento, California
Davis, California
Cambridge, Massachusetts
Chapel Hill, North Carolina
Posted: 09-Nov-22
Location: Evanston, Illinois
Salary: Open
Internal Number: 46408
Department: Kellogg Information Systems
Salary/Grade: ITS/83
Description
Are you passionate about developing best-in-class digital experiences and meaningful touchpoints along the consumer journey? Do you thrive at solving technical challenges and enjoy working with a diverse portfolio of digital, enterprise and analytics platforms and products? Then join the Kellogg School of Management at Northwestern University as our Martech Solutions Architect.
Our broad digital scope includes highlighting our world-class faculty and research, drawing the best and brightest to our top-rated business degree programs, enabling growth for organizations and professionals through our premier executive education program, and strengthening our global alumni network of executive leaders. Our digital stack is second to none and if you've been a full-stack developer who's come up the Martech development ranks, you'll enjoy building and integrating with Sitecore, WordPress, Tealium, Salesforce Sales Cloud, Marketing Cloud, Zoom Webinar and Google Analytics, to name a few.
Your development acumen, experience with a CDP like Tealium, and your ability to stitch large amounts of data across systems will be key as you implement digital solutions and develop our future Martech strategy and toolkit. You'll work alongside application and data architects, as well as digital and marketing teams to align the Martech strategy with our broader enterprise technology and data strategy.
As a Northwestern employee, youll be able to take advantage of excellent healthcare and retirement benefits as well as generous paid time off. This is a hybrid position that balances limited time in the office with flexible work from home and work life balance accommodations. If you feel this could be a great career match, please apply today!
Job Summary:
The Solution Architect (Martech) leads marketing technology solution designand development for the information technology team. The role serves as a bridge between IT and Marketing and serves as an SME and influencer for the martech toolkit, processes and practices. The Martech Solutions Architect collaborates heavily with IT and digital sales & marketing teams to design and implement solutions that enable connected experiences and touchpoints across campaigns and along consumer journeys for the school's various offerings. These include our online magazine and podcast (Kellogg Insight), executive education, MBA programs, and alumni. The Martech Solutions Architect will be hands-on and will work alongside application and data architects to align the Martech strategy with the broader enterprise technology and data strategy.
Specific Responsibilities:
Strategic Planning
- Works with stakeholders to define and articulate the future state digital marketing stack, technical roadmap, and other architectural artifacts.
- Works with stakeholders and technology leaders to align the martech strategy with the broader tech strategy and enterprise architecture for scaling, reuse, etc.
- Keeps informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, , web content management, mobile, and social media.
- Where appropriate, develops playbooks or otherwise influences marketing workflows and practices to enable consistency in data capture, as well as data accuracy, usability, and extensibility.
Administration
- Establishes architectural documentation, standards, and processes.
- Advises leadership on industry trends, roadmap, martech tools and platforms, sustainment and lifecycle projects.
Development
- Performs complex integrations with code and integration tools.
- Works with marketers and technologists to implement integrations and critical workflows across the digital stack.
- Applies a layered approach to classify the digital stack and determine appropriate solutions ranging from enterprise-grade, to microservices, to low-code point-solutions.
- Collaborates with technology and digital operations to develop playbooks and to ensure tools are set up correctly and data is captured optimally.
- Performs and automates complex data operations and collaborates with data engineers and other stakeholders.
- Develops appropriate reporting system for marketing-related transactional/operational reports, KPIs, metrics, dashboards etc.
- Develops and refines sales/marketing and customer 360 data models and pipelines to enable long-range analysis and insights from customer data across multiple years, touchpoints and funnels.
Performance
- Designs and develops solutions including specifying applications, integrations (e.g., APIs), dataflows, and cloud services (e.g., microservices).
- Advises management on phased delivery that addresses immediate needs, while building towards the long-term strategic solution.
- Works with stakeholders to identify the core digital marketing use cases.
- Identifies architecturally significant requirements and technical debt.
- Participates in high level quality assurance and control.
- Leads and participates in troubleshooting for production systems.
- Ensures performance and availability of critical systems and assets.
Supervises
- Provides work direction and/or supervises staff such as team members, subordinates, contractors, vendors, students, etc.
- Recommends staff hires/terminations.
- Coaches and mentors staff.
- Manages projects ensuring timelines and deliverables are met and meet expectations.
Miscellaneous
- Performs other duties as assigned.
Minimum Qualifications:
- Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in a major such as computer science, information technology, or related; OR appropriate combination of education and experience.
- 6 years relevant experience required.
- 3+ years of experience working with digital marketing technologies and data.
- 5+ years of web and applications development experience using any major development stack
- Expertise in SQL, noSQL, HTML, CSS, REST
- Demonstrable experience with solution architecture, including design and data flows.
- Proven experience and knowledge about martech and adtech systems including analytics hubs, CDP, DMP, CMS, CRM, DAM, data warehouse, email and marketing automation tools, pixels etc.
- Solid understanding of digital sales marketing concepts (UTM, funnel, journey, etc.).
- Experience configuring marketing automations and personalization.
Preferred Qualifications:
- Experience with a CDP implementation (e.g., Tealium, Segment, BlueVenn), including tying visitor status and activity to personalization or marketing automation.
- Experience with Salesforce Sales Cloud.
- Experience with Salesforce Marketing Cloud and Constant Contact.
- Experience with Sitecore or another enterprise CMS/DXP.
- Experience developing with any major development stack (C#, .Net, SQL Server preferred).
- Experience with DevOps and CI/CD toolchains (especially Azure DevOps).
- Experience with Azure Cloud services, , and Microsoft Power Platform.
- Experience with search tools (e.g., Google Custom Search, Apache SOLR) and conventions (e.g., crawl, collection, facet).
- Experience working with data engineers; familiarity with ETL tools/methods (e.g., Pentaho, SSIS, Postman, Azure Data Factory) and data warehousing (especially working with marketing data/metrics).
- Experience with a digital privacy implementation, including experience on GDPR or CCPA
Target hiring range for this position will be between $129,171 - $160,000 per year. Offered salary will be determined by the applicants education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.
Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at
https://www.northwestern.edu/hr/benefits/index.html to learn more.
Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern. edu/hr/learning/index.html to learn more.
Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
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