Marketing Strategist for Admissions and Financial Aid
Location: Northfield, Minnesota
Higher Education Institution
The Marketing Strategist for Admissions and Financial Aid develops and implements marketing and communications strategies that enhance Carleton’s brand and awareness as a leading national liberal arts college and bring clarity to the college decision-making process for prospective students and their families. Working closely with staff in the offices of Admissions and Student Financial Aid, and in collaboration with colleagues in the Division of Communications, the Marketing Strategist creates marketing plans and creative briefs, leads brainstorming sessions and kickoff meetings, writes and develops content, reviews and edits email marketing messages and printed communications, and works on digital advertising and social media campaigns.
Through their work, the Marketing Strategist is expected to develop a deep understanding of the needs of prospective students and their families, as well as the college application process and awarding of financial aid. The Marketing Strategist plays the role of advocate and subject matter expert for their campus partners in Admissions and Financial Aid, as well as their colleagues in the Division of Communications, bringing clarity and synthesis to the work of both teams.
Carleton College is an AA/EEO employer. We are committed to developing our staff to better reflect the diversity of our student body and American society. Members of underrepresented groups are strongly encouraged to apply.
What Carleton College has for you: Carleton offers a generous benefits package, including comprehensive medical, dental, and vision insurance, 403(b) retirement plans with a 10% employer contribution with immediate vesting, a health savings account with college contribution, a generous paid time off, as well as access to many other campus amenities.
Carleton is a private liberal arts residential campus with nearly 2000 students and 800 faculty & staff. Carleton is located in Northfield, Minnesota, approximately 40 miles south of the Twin Cities. Northfield is a short commute from the metro that offers an interesting alternative to working in corporate America. A place with small town charm with big city opportunity. If you are looking for a stimulating environment to work, take a closer look at this opportunity today.
The successful candidate possesses a bachelor's degree and five or more years of professional experience in marketing or communications. Exceptional writing, editing and content development skills. Commitment to inclusion, diversity and equity, and attentiveness to inclusive marketing and communications practices.
Carleton is a private liberal arts predominantly residential campus with nearly 2000 students and 800 faculty & staff. Founded in 1866, Carleton College is an independent and highly selective liberal arts college with a diverse and exceptionally able student body, a talented faculty whose first priority is teaching, and a continued commitment to the liberal arts. A four-year college, Carleton offers the Bachelor of Arts degree. Its students can choose from 37 majors and 15 concentrations in the arts, humanities, natural sciences, and social sciences.Carleton College occupies more than 1,000 scenic acres of campus, arboretum, over 100 campus buildings, and athletic fields. Located in Northfield, Minnesota, 40 miles south of Minneapolis and St. Paul, Carleton offers access to the cultural advantages of a major metropolitan area.