Job Summary The Marketing Specialist supports a dynamic marketing team across initiatives, ranging from content creation to the development of integrated multi-channel campaigns for new and existing initiatives. This role will work closely with a Marketing Manager, internal clients, management and teams in the Digital and Communication organizations to create and execute marketing plans that drive business outcomes. This position will primarily be working on the marketing strategies and activities for our Boston Children's Primary Care Alliance and may work on other key service lines as needed. The Marketing Specialist builds proficiency in all aspects of marketing, digital and communications best practices.
This Marketing Specialist will:
Assist the Marketing team in the implementation of all marketing activities, working closely to develop integrated multi-channel campaigns that drive volume and referrals as well as raise brand awareness and preference.
Develop an understanding of the competitive landscape, assigned customer segments and clinical issues by bringing an outside-in perspective to all we do through research, competitive analysis, market segmentation etc.
Regularly attend client meetings to acquire service line and health system knowledge and coordinate the execution of campaign and brand priorities.
Track and report on campaign KPIs as well as measures of success in the market. Maintain and create project tracking and reporting tools.
Keep current on industry trends and new marketing methods to improve marketing and brand awareness effectiveness.
Coordinate with Marketing, Trust, Service Lines and Geographies as well as other functional departments to fulfill marketing materials requests.
To qualify, you must have:
BA degree in marketing, communication, business, healthcare or equivalent plus at least one year of experience in marketing and communications.
Excellent oral and written communication skills and comfort with developing content and presenting to the public.
Strong organizational skills and the ability to handle multiple deadlines. Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints.
Ability to work well and collaboratively in a team-based environment. Willingness to support and include others in order to find the best solutions and execute break-through campaigns.
Strong understanding of social media, platforms, search, digital marketing and metrics.
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.
Boston Children's Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.