Reporting to the Vice Dean for Finance and Administration, the Strategic Communications Manager will play a central role in developing, implementing, and building core, defining narratives of the College of Dental Medicine (CDM) in support of the Dean's vision and overall strategic plan for the school. CDM is a premier dental school in a world-class institution whose full story is often not sufficiently told or appreciated. The College seeks someone who can work with school leadership to develop and tell those stories as part of a larger institutional advancement initiative.
The medical center and university communications departments will be key collaborators in this work, particularly in assisting CDM in developing, enhancing, and growing the various channels and outlets for the content the College seeks to promote. In addition to working with these departments, the Manager will, through ongoing consultation with school leadership, determine who are the various audiences for the content that is developed and ensure the most effective alignment of content, outlet, and audience.
As stated above, the Strategic Communications Manager will play a central role in developing, implementing and building core, defining narratives of the College of Dental Medicine (CDM) in support of the Dean's vision and overall strategic plan for the school.
Conceptualize and execute strategic communications plans
Work with the Dean, Vice Dean, and school leadership to conceptualize and execute a strategic communications plan, which will serve as the guiding document for confirming core messages and the audiences for those messages, as well as deciding on vehicles and outlets for those messages
Generate content, functioning like a managing editor
Edit and improve existing content
Develop new content, including time-sensitive and urgent communications
Manage CDM???s website content and work closely with the Office of Communications, Digital Strategy & Web Services team in support of CDM???s digital presence
Bachelor???s Degree in Communications, Journalism, or a related field.
At least 4 years of relevant experience designing and implementing communications strategies and activities on behalf of an organization, preferably in an academic medical center and/or healthcare setting
Exceptional writing and editing skills
Strong verbal communications skills and ability to learn quickly and effectively about
Identify and tell stories to effectively build awareness and promote CDM
Effectively work with all levels of people within the school, as well as with colleagues and stakeholders across the medical center, university, and externally.
Ability to work under deadline pressure with diverse teams
Entrepreneurial orientation and excited about the opportunity to build something and bring a demonstrated set of organizational skills to successfully plan execution.
Experience working in communications in an academic medical center and/or healthcare setting
Experience overseeing an organization???s external-facing branding or public relations, including marketing materials, website, media, and social media accounts.
Experience in marketing or digital marketing tactics a plus
Columbia University College of Dental Medicine
The College of Dental Medicine (CDM) is a premier dental school, part of Columbia University, and its medical center, preparing highly qualified and talented students and providing high-quality clinical care to patients for over 100 years. Under the visionary leadership of Dean Christian Stohler, CDM continues its tradition of ???leading dentistry where it needs to go??? both in preparing students for the profession they will be practicing in and bringing about that future of the profession. The College brings a distinctive set of strengths to its mission, including:
Its location is within the Columbia University Medical Center. Located in northern Manhattan and predominantly serving patients from the neighborhoods of Washington Heights, Harlem, and the South Bronx, while also drawing patients from across New York City and the region, CDM has the privilege of serving one of the most diverse and vibrant regions in the world. As CDM delivers care daily to patients, it also confronts the issues of healthcare access and equity and brings long-standing, informed, on-the-ground experience and expertise in addressing these issues.
The long tradition of medical-dental integration is central to the College???s identity. From its founding over a century ago, when the DDS curriculum was integrated with the medical school to prepare students in science and biology, to today when CDM is one of the only dental schools in the country to have its students working in an integrated medical-dental electronic health record, CDM has organized its instruction and care around the understanding that oral health is integral to overall health
Its position within a top-tier research institution which supports a rich set of collaborative research opportunities. In addition to research conducted within CDM, the College also has endless opportunities to collaborate with schools and departments across the university, from biomedical engineering to head & neck cancers, to data science, among many others. CDM has the ability to bring insights from research back into instruction, clinical care, and the profession itself.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.