The Office of Communications and Marketing supports the mission and goals of SUNY Oswego by building awareness (of people, place, and programs/facilities) among targeted audiences, and telling the story of SUNY Oswego through our students, faculty, staff and alumni to internal and external audiences. The office performs this communications and marketing work in its effort to enhance Oswego's reputation through its three core functions: Marketing; News/Media; and Design & Print Services. A staff of professionals serves colleagues all across campus in an integrated approach to deliver targeted marketing strategies and communication tactics, generate positive publicity in traditional and new media, develop website, digital and e-communication products, and/or produce engaging print communication. SUNY Oswego's Office of Communications and Marketing has been recognized for its work, receiving awards from the Council for Advancement and Support of Education, Educational Digital Marketing.
SUNY Oswego's Office of Communications and Marketing invites applications to fill a full-time Digital Content Writer/Producer position.
Posting Date: December 14, 2022
Review Date: Review of applications will begin immediately and will continue until the position is filled.
Benefit Information: The State University of New York provides an excellent benefit package. Click here for more information on benefits for full-time United University Professions (UUP) professional staff or click here for a benefits summary.
Date of Appointment: March 1, 2022
SUNY Oswego seeks a talented Digital Content Writer/Producer for a dual role of content creation and social media coordination. This position will seek out and tell the many stories of SUNY Oswego and explore how to share those stories through written and social media. The Digital Content Writer/Producer, reporting to the Director of News and Media, serves as a crucial contributor to the day-to-day content creation and plays a key role in supporting the university's integrated enrollment marketing efforts. The Digital Content Writer/Producer engages with the Chief Communication Officer and all members of the university's Communications and Marketing team.
The Digital Content Writer/Producer at SUNY Oswego is a creative writer and thinker who will develop strategically inspired and creatively-led ideas, willing and able to do the groundwork necessary to craft well-conceived, fully-informed news and marketing content that promotes the student-centered environment at SUNY Oswego diving into research, meeting with and interviewing stakeholders, cultivating an in-depth understanding of the university's programs and digital marketing initiatives, and more.
This position is full-time and is eligible for a hybrid work arrangement, which requires at least three days of in-office, on-campus presence during academic semesters.
SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego's Strategic Diversity and Inclusion Plan. As such, the incumbent will be expected to contribute to these efforts and possess communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.
Bachelor's degree in journalism, English, communications, marketing or related field
Experience in a role as a content producer, journalist, writer and/or editor
Track record of writing engaging stories and content across all media
Familiarity with AP style
Knowledge of social media management platforms and best practices
Demonstrated ability to work in a team environment; a strong relationship builder who possesses the ability to mine and identify stories and marketing content
Commitment to Diversity, Equity and Inclusion
Skills and knowledge about how to tell stories across a variety of media and platforms
A talent for creative and professional writing including news releases, feature articles, news posts and digital marketing copy
A talent for social media content creation and demonstrated understanding of how to reach target audiences and maintain their interest
An understanding of social media trends and how to leverage them for SUNY Oswego's brand and goals
Ability to coordinate the day-to-day activities of social media accounts, as well as knowing how to create and manage a social media calendar
Ability to collaborate with content creators both in the Office of Communications and Marketing and among campus partners
A knowledge of and commitment to digital content accessibility
Strengths in both creative and critical thinking
Excellent organizational and project management skills
Multimedia and video storytelling experience
At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces and promotes cultural competence, civil discourse and active engagement in developing an inclusive and vibrant community of scholars who act as transformational agents of change and responsible citizens of the world. For more information see SUNY Oswego's Strategic Diversity and Inclusion Plan.
As a candidate seeking consideration you are asked to submit a separate statement specifically addressing how your commitment to diversity, equity and inclusion has been evidenced in your career experience and professional activity, and/or community service (volunteer work, etc.), and/or professional development. (Please see Application Instructions)
With a student body of 8,000 students, the State University of New York at Oswego is large enough to offer more than 110 programs of study yet small enough for students to form lifelong bonds with each other and their professors and mentors. Learning-centeredness is Oswego's organizing principle for decisions about responsibilities, activities, resources, and academic and physical environments as the college addresses the widening missions of public higher education in the 21st century and continues to advance the public good. Students study in the College of Liberal Arts and Sciences; School of Business; School of Communication, Media and the Arts; and School of Education as well as innovative interdisciplinary programs that cross traditional boundaries. Oswego opens doors for students with highly rated experiential learning and study-abroad opportunities.The state has invested more than $800 million in campus renewal at Oswego since 2000, bringing new luster and technologies to old buildings and adding wholly new state-of-the-art facilities. The college's new construction is all designed to meet the LEED Gold standard of the U.S. Green Building Council.Inspired by a shared commit...ment to excellence and the desire to transcend traditional higher-education boundaries, SUNY Oswego strives to be a premier institution that provides a transformative experience to a diverse body of students, empowering them to live ethical and meaningful lives and build a better world. Strong traditionThe college was founded in 1861 as a teacher training school by Edward Austin Sheldon, who embraced and popularized some of the most innovative teaching methods of his day. Oswego became one of the State University of New York's founding members in 1948 and evolved into a full-fledged arts and sciences university college in the SUNY system by 1962, when it entered a period of rapid growth: as enrollment soared, 29 new buildings opened in the 1960s alone.The legacy of 19th century founder Edward Austin Sheldon still underpins the college's identity and invigorates its vision. Sheldon built a powerful public asset to meet the needs of rising populations and was one of the original adopters of experiential learning as a compelling pedagogy. LocationThe college's 690-acre campus, featuring nearly a mile of Great Lake shorefront, is scenic every season of the year. Lake Ontario with its connected waterways and natural beauty is the focal point for world-class sports fishing, outstanding opportunities for outdoor enthusiasts, community parks, living history through maritime museums and Fort Ontario, and festivals like Oswego's Harborfest as well as a thriving port. To the north are the Thousand Islands of the St. Lawrence Seaway, to the south the vineyards of the Finger Lakes. Syracuse is the metropolitan cultural hub for Central New York, a 45-minute drive from Oswego. Its international airport is closer still. SUNY Oswego also has a branch campus in Syracuse, where it offers degree completion programs at the undergraduate and graduate levels.Welcome Videohttps://www.youtube.com/watch?v=BaPSio0v2JYFast Facts http://www.oswego.edu/about/facts.htmlAccreditations http://www.oswego.edu/about/facts/accreditations.htmlInteractive Map http://www.oswego.edu/about/visit/maps/campus/index.html#placemarks//zoom/16/lat/undefined/lon/undefinedFollowing State University of New York at Oswego on Twitter https://twitter.com/sunyoswego