Nemours is seeking a CRM Manager who will be responsible for design, quality assurance, execution, maintenance and reporting for CRM. This is a remote opportunity.
Nemours is seeking a CRM Managerwho will be responsible for design, quality assurance, execution, maintenance and reporting for CRM marketing campaigns. Translates business data and metrics into sound and reality-based scenarios and insights. Provides support structure for new strategic growth and retention opportunities by weaving historical campaign results, internal data and third party data into new, executable ideas.
Strong candidates possess the ability to analyze data offline and within CRM platforms, convert data into anecdotes, understand the technical complexity of data systems that power marketing campaigns. The ideal candidate is a technical thinker who can also communicate well in a matrixed organization and make managerial recommendations to scale the marketing analytics function for the future.
Build a marketing data governance model that ensures all available marketing data is stored securely, and accessed easily, within various marketing technology platforms. Serve as the technical liaison to other Nemours data analytics functions for the purposes of enterprise data governance and insights.
Manage day-to-day CRM efforts, including campaign analytics, in Salesforce and Salesforce Marketing Cloud.
Serve as a resource to marketing team as an experienced CRM super-user, providing overall support on a daily basis to users.
Monitor, assess, and maintain data quality within CRM using data quality tools.
Configure and maintain CRM campaigns in Salesforce while ensuring campaigns are named and tagged appropriately for tracking and ROI analyses.
Partner with the Digital and CRM teams to improve executive dashboards through Datorama.
Work closely with internal stakeholders to use all available first and third party datasets to optimize the value of CRM campaigns for defined personas and segmentation profiles.
Partner with cross-functional teams to build a 360 degree view of the customer that provides the foundation for highly personalized and relevant messaging.
Bachelor's Degree in Analytics, Information Technology, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience.
A minimum of five (5) years' experience managing CRM campaigns and marketing automation required.
Experience in managing email campaigns and SMS campaigns from concept to execution.
Experience with landing page design/optimization and call tracking platforms.
Ability to cultivate key insights and ability to develop data visualizations.
Nemours is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust. Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors. Nemours began more than 70 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions. Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own. We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research. Nemours is growing to better serve the children and families in our ca...re. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.