Job No: 521831 Work Type: Locations: San Diego Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Student Services, On-site (work in-person at business location)
Division of Student Affairs and Campus Diversity
The Division works proactively to address systemic inequities through professional learning, community building, advocacy, policy recommendations and organizational structures, while facilitating an integrated vision and shared responsibility for prioritizing and advancing institutional goals. We aim to foster an affirming campus culture based on the core values of excellence, equity, diversity, belonging and inclusion through:
Recruiting and retaining faculty and staff who are reflective of the diverse student body and communities served by SDSU, and recruiting students who are representative of the rich diversity of the region and the world;
Fostering an environment that is welcoming, affirming, and empowering for students, faculty, staff and alumni of all backgrounds;
Enhancing the career and educational pathways of a diverse student body, the faculty and staff; and
Cultivating relationships with the local community that advance the well-being of diverse individuals and communities.
Position upholds the Student Affairs and Campus Diversity Statement on Diversity, Equity, and Inclusion, specifically:
'The Division of Student Affairs and Campus Diversity acknowledges and honors the inherent value and dignity of all individuals by creating and nurturing a learning and working environment that affirms and leverages our community's diversity of traditions, heritages, perspectives, and experiences. We are committed to fostering a culture of inclusive excellence designed to facilitate the personal and professional success, growth, development, and well-being of all members of our community. We manifest this commitment through our innovative, strategic and collaborative efforts to develop leaders who believe in and lead others toward practicing civility, mutual respect, and inclusion in our workplaces and society.'
The Office of New Student and Parent Programs (NSPP), under the Division of Student Affairs and Campus Diversity, provides students, parents and families with the preparation, information, and support necessary for student success as they enter the university community and enhance the academic and personal growth of SDSU students through a partnership between parents/families and the university.
The Office of New Student and Parent Programs accomplishes this through collaborative partnerships with the campus and external communities, while respecting student access and diversity and engaging in assessment and continuous improvement of programs. NSPP believes that SDSU parents and families are valuable partners in the transition and retention of their students.
The Office of New Student and Parent Programs, supports and enhances student success through Orientation, Transition and Retention initiatives.
Supports new SDSU students in their transition and retention to University life through quality orientation programs and student development initiatives to set a strong foundation for all students to achieve their academic and personal goals.
Fosters a sense of community and belonging for SDSU students through their college transition by hiring, training and providing continuous professional development of 120 student leaders, the SDSU Ambassadors, to serve as the official student representatives, tour guides, and orientation leaders of San Diego State University.
Cultivates a philosophy of partnership with families of SDSU students through transition programs, such as Parent Orientation, New Student and Family Convocation and Family Weekend.
Fosters a sense of philanthropy and connection for SDSU parents and families through the Aztec Parents Association, the Aztec Parents Fund, and the Aztec Parents Advisory Board.
Responds to changing student needs and expectations through the evaluation and assessment of new student programs, parent and family programs, resources and services, communications including orientation, transition and retention initiatives.
The Marketing and Communications Specialist is a member of the Office of New Student and Parent Programs team, with an indirect report to Strategic Communications and Public Affairs (StratComm) in the Office of the President. In conjunction with the Director, Associate Director, coordinators, staff, and students, this position assists in carrying out the mission, vision, and values of the Office of New Student and Parent Programs. The Marketing and Communications Specialist is responsible for supporting and contributing to an atmosphere that facilitates respect, inclusivity, collaboration, and growth.
Under the general direction of, and reporting to the Director of the Office of New Student and Parent Programs (NSPP) and in consultation with the Director of Marketing and Digital Media in StratComm, the Marketing and Communications (MarCom) Specialist is responsible for independent performance of the day-to-day communication activities for NSPP. The Marketing and Communications Specialist oversees design of all NSPP marketing materials aligned with the university's flagship brand, to include but not limited to: New Student Orientation, New Student and Family Convocation, Family Weekend, the SDSU Ambassadors, through creating, designing, ordering and updating NSPP marketing content and collateral via marketing channels (e.g., print, video, radio, newsletters, web, social media).
In support of NSPP's mission, the MarCom Specialist will develop metrics, conduct analyses, and report on progress and value of the marketing and social media efforts; oversee marketing content in collaboration with StratComm; oversee content production including photography and videography, and also manage digital archives of photography/videography.
The MarCom Specialist will develop and design marketing content via NSPP's web and mobile marketing presence in collaboration with StratComm. The MarCom Specialist will oversee web marketing and search engine (SEO) marketing. In addition, the incumbent will use created content to optimize NSPP's website for search engines, and revise website content as necessary. The MarCom Specialist will lead redesign efforts on behalf of NSPP in coordination with the university web alignment initiative. The MarCom Specialist will help ensure consistency of messaging and voice across all media channels. The MarCom Specialist will be responsible for helping to develop and bring the brand to life through the varied communication channels and marketing collateral including but not limited to e-newsletters, marketing campaigns, public relations, and external and internal communications. The MarCom Specialist will collaborate with and support the efforts of various college and campus partners' content providers to ensure that NSPP's communications content is consistent with the mission and strategic initiatives of NSPP and University. The MarCom Specialist is expected to attend and participate in standing meetings organized by StratComm with campuswide communications and marketing specialists.
For more information regarding New Student and Parent Programs click here.
This is a full-time (1.0 time-base), benefits eligible, permanent/probationary position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday - Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.
The individual hired into this role will work on campus at SDSU in San Diego.
Education and Experience
Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Specialized Skills Required
Thorough knowledge of English grammar, spelling, and punctuation; be able to communicate clearly orally and in writing; and be highly organized and detail oriented.
Experience creating and maintaining websites including interactive, web-based information systems, marketing and social media.
Experience utilizing InDesign, Illustrator, and Canva.
Experience with CMS and html for website design.
Mac and PC operating system experience.
Ability to develop themed marketing campaigns.
Ability to establish and meet multiple deadlines.
Ability to coordinate and prioritize varied tasks, set deadlines and complete projects accordingly.
Ability to solve a wide range of problems and develop solutions.
Able to work independently while keeping the Director fully informed.
Knowledge of service capabilities of university agencies, auxiliaries and departments.
Knowledge of scheduling procedures, logistical coordination, attention to detail.
Knowledge of training techniques and ability to transmit skills to staff.
Thorough knowledge of standards of service in higher education.
Knowledge of University resources.
Strong oral and written communication skills, interpersonal skills, listening skills, and attention to detail.
Sensitivity to needs and concerns of diverse groups of students, understanding of issues for students in their transition to University life.
Demonstrated skills in development of written hard copy and electronic materials for publication.
Ability to work independently under general supervision and set priorities in an often changing environment.
Ability to develop logical solutions to problems, to demonstrate flexibility and to compromise.
Organizational ability; the ability to work on several projects at once and the ability to meet deadlines and to work under pressure while troubleshooting and making on-the-spot decisions.
Ability to interpret the benefits of students and parents/families, participating in orientation, transition and retention programs.
Ability to define, develop and implement procedures; ability to carry out assignments without detailed instructions.
Master's degree relevant to the position.
At least two years of experience creating and delivering publications.
At least two years of established proficiency in web-based marketing and interactive/social media marketing.
At least two years of experience in and knowledge of marketing to prospective and new students, undergraduate and graduate, and their parents/families in higher education.
Compensation and Benefits
Starting salary upon appointment is not expected to exceed $5,400 per month.
Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.
San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.
CSU Classification Salary Range: $4,391 - $7,945 per month.
SDSU Vaccine Policy
The California State University has established a policy requiring faculty, staff, and students accessing campus facilities to be immunized against SARS-CoV-2, the virus that causes COVID-19. To access the SDSU campus, you must be fully up to date with your COVID-19 vaccinations, including a booster if you are eligible for one, or request a medical, religious, or off campus exemption, as applicable.
Initial review of the required application materials, including cover letters and resumes, will begin on January 18, 2023. To receive full consideration, apply by January 17, 2023. The position will remain open until filled.
The person holding this position is considered a mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
SDSU is a smoke-free campus. For more information, please click here.
SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
Applicants with disabilities and applicants who require assistance completing an application may contact Pang Thao at firstname.lastname@example.org.
Advertised: Jan 03, 2023 (4:15 PM) Applications Close: Open until filled
Founded in 1897, San Diego State University is a public institution of higher education located in southern California. SDSU is the oldest and largest university in San Diego and the third largest in the state. SDSU continues to gain recognition as a leader in higher education.Join SDSU and make a difference through meaningful work that contributes to knowledge and provides rich opportunities for students. The dynamic synergy between SDSU and the San Diego region furthers SDSU's excellence and global impact. Every member of our team can proudly proclaim, "I Am SDSU."In addition to SDSU, three not-for-profit auxiliary employers operate to provide services for the University. The SDSU Research Foundation furthers the educational, research and community service mission of SDSU. Aztec Shops provides a diverse portfolio of products and services including operation of the SDSU Bookstore, SDSU Dining, and management of commercial and real estate properties surrounding the campus. Associated Students of SDSU is a student-directed organization that manages programs and facilities enjoyed by students, faculty, staff, and the community-at-large.