VIRTUAL
Alexandria, Virginia
East Lansing, Michigan
Berkeley, California
Jamestown, North Carolina
Vancouver, Washington
Posted: 10-Jan-23
Location: Vail, Colorado
Type: Full Time
Salary: $50,000-$60,000
About Bravo! Vail
The Bravo! Vail Music Festival brings world-renowned musicians to picturesque venues throughout the Vail Valley for six weeks, drawing music lovers from around the world. As stewards of exceptional orchestral and chamber music in the Vail Valley, Bravo! Vail is also proud to continue the tradition of providing the very best education programs to youth and adults.
Bravo! Vail Mission: Bravo! Vail enriches people's lives through the power of music by: • Producing the finest performances by the greatest artists; • Fostering music education; • Promoting a lifelong appreciation of the arts.
Bravo! Vail Vision: Once in a lifetime musical experiences. Each and every time.
Bravo! Vail Values: • Advances excellence; • Shares artistic passion; • Acts with integrity and respect; • Embraces collaboration.
Bravo! Vail’s administration is a tight-knit, collaborative group of happy, active people who value each other as team members. Each department at Bravo! Vail takes great pride in their work, while also taking great pleasure in the unique Vail lifestyle. The relaxed, dog-friendly office is full of camaraderie (and snacks), and during the summer while the festival is on, the work is intense and the energy is palpable.
Position Summary:
The ideal candidate is organized, enthusiastic, creative, and collaborative. This position requires a professional, detail-oriented, driven individual who possesses high standards for the work they do; a high performer who works efficiently with a positive attitude, diligence, and integrity; someone who is comfortable with and thrives on a variety of tasks and responsibilities; someone with the ability to prioritize and optimize workflow while gracefully shifting focus when circumstances or priorities change.
This person must have the ability to think innovatively—crafting compelling content for our social channels or coming up with an effective solution to a problem—and have a logical, analytical, and creative approach to content development, adhering to timelines, and tracking KPIs (key performance indicators).
Bravo! Vail has a strong culture of committed positive, passionate individuals who achieve excellence through our collaboration and passion for the arts. We strongly encourage candidates to apply who feel they can excel in this environment and enrich this unique culture.
Position Overview:
The Digital Media Associate will serve as a lead on digital marketing and communications for Bravo! Vail Music Festival. Also serving as a cross-functional team player assisting the marketing and artistic departments, they plan and execute projects in support of the Festival.
This position creates and distributes content for a wide range of marketing channels that supports larger departmental campaign goals and objectives. This person will work closely with and report to the Director of Marketing.
Essential Functions
- Develop social media creatives: Coordinate all social media creative development and distribution. Represent brand voice and personality across all social channels. Engage with followers. Assist marketing team in exploring and implementing new social content opportunities. Assess analytics to encourage informed decisions. Assist in strategy behind paid and organic social media plans. (year-round)
- Leverage industry knowledge to ensure content is accurate. Liaise with artistic and education departments to collect content assets. Assist in strategy and development of engaging artistic and education content used to support marketing initiatives. Be the bridge between the artistic, education, and marketing departments, ensuring accuracy and timely delivery of content. (year-round)
- Work with artistic team to ensure content is accurate and up to brand standards. Identify and develop engaging artistic content through artist collaborations. (off-season and during Festival subject to bandwidth)
- Email content: Assist in the strategy, develop the content, and collaborate with Institutional Advancement Coordinator to align assets. Participate in the review process.
- Write content for social, website, collateral, and emails. Ability to write short form pieces of content is a must.
- Website and In-App Content. Manage content on the Bravo! Vail website and in collaboration with Director of Marketing and Institutional Advancement Coordinator, primarily building content for our season launch. Coordinate content updates with all departments.
- Analyze marketing data: Assist in the assessment of marketing and conversion metrics to identify areas of opportunity to refine strategy; including Google analytics, Data Studio dashboards, social media analytics, email analytics, and customer data.
- Website content. Manage website updates. Manage content on the Bravo! Vail website, including building out the season for our annual launch and updating content throughout the year. Collaborate with director of technology and web developers (contracts, projects, improvements, etc.). Manage website SEO strategy in collaboration with digital partner. Coordinate content updates with all departments.
- Email creation and analysis. Develop and distribute emails, coordinate cross-departmental email schedules, manage email training, and track and analyze email KPIs.
- Develop paid media creatives. Coordinate all paid media creative development; assist in strategy behind paid media plans.
- Analyze digital promotion data. Analyze a variety of metrics to identify areas of opportunity to refine strategy and messaging for fundraising and marketing campaigns, including Google analytics, social media analytics, email analytics, and customer data.
- Promotion of Education & Engagement Programs. Manage the production of promotional materials – printed and digital – for Education & Engagement department. Collaborate with Director of Education & Engagement and Director of Marketing on Education & Engagement marketing strategy.
Skills and Experience
- A passion for the arts and for our mission to enrich people’s lives through the power of music
- Two or more years of experience in nonprofit or corporate marketing and communication; experience with non-profit arts marketing or event marketing preferred
- Basic knowledge of or appreciation of Classical music
- Strong combination of analytical and creative skills
- Strong copywriting and copy-editing skills preferred
- High level of proficiency with social media marketing and management tools
- Technologically savvy with ability to learn new systems quickly (Customer database system: Tessitura; website CMS system: S; Email system: Wordfly; artistic management system: ArtsVision)
- At least one-year hands-on experience with Adobe Suite, Canva, or equivalent graphic design tools; proficiency in creating effective graphics for marketing purposes using design tools
- Experience with Google Analytics or similar web analytics tools preferred
- Ability to multi-task and prioritize when managing multiple projects
- A strong appreciation of the importance of completing tasks on deadline
- A positive attitude
- 100% commitment during festival dates (typically June through August), including working evenings and weekends
- Flexibility and openness to take on new projects in a fluid department
- A team player mentality and collaborative work style are musts
Compensation:
Salary $50,000 - $60,000
Benefits:
- Group insurance (medical, dental, vision, life)
- Health incentive
- Paid holidays, personal/medical and vacation
- Company matching retirement contribution
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state or local laws.
How to Apply:
Email resume and cover letter to jobs@bravovail.org, with subject line: Digital Media Associate Position