Remote
VIRTUAL
Alexandria, Virginia
Posted: 10-Jan-23
Location: Nationwide
Type: Full Time
Salary: $90K to $120K
Salary Details:
Preferred Education:
Internal Number: VN386
Product Marketing Manager – Lender & Valuation
Are you passionate about applying your marketing expertise to data and technology products that make an impact? Well, so are we.
LightBox is the most comprehensive, single source of property characteristic data, including tax parcel geometry, hundreds of property attributes, building footprints, environmental data, and listings. Our definitive data and intuitive products are transforming the way organizations of all sizes solve problems. We are seeking a Product Marketing Manager, responsible for retention and growth marketing programs.
We’re looking for a results-driven, hands-on product marketing manager who can expand the authoritative source of North American real estate and location intelligence data. Use your skills to work with Product, Sales, and industry contacts to develop and implement effective marketing plans and programs that increase sales and awareness of LightBox Lender & Valuation solutions.
This position is available in New York, NY or Irvine, CA and is eligible for remote consideration.
What you will do and achieve:
- Serve as a strategic partner and marketing point of contact to our Lender & Valuation business
- Conduct market research and customer interviews to identify the pain points, motivations, and needs of target buyer personas
- Craft clear product messaging and positioning to articulate customer value and differentiate the product
- Define, coordinate, and execute go-to-market strategies for product launches and campaigns that align with corporate strategic initiatives
- Understand the entire customer journey and assess content gaps for each of the phases
- Author and edit content for in-product placement, collateral, web pages, sales tool kits, and other marketing collateral
- Own activation strategy in partnership with demand generation marketing team
- Support research and marketing programs
- Support competitive analysis workstreams
- This is an exempt position within the $90-120K range based on a 40-hour work week
Education
- BA/BS in undergraduate business or related degree
Experience
- Experience working for a Lender, Brokerage firm, or with technology sold into the Lender space highly desired
- 5+ years of professional work experience with at least 3 years of experience in product marketing, marketing program management, or consulting
- Partner marketing experience a plus
- ABM marketing experience a plus
Key Knowledge & Skills
- Outstanding written and verbal communication skills with the specific ability to understand and convey technical information in a non-technical manner
- Strong project management, customer service, and problem-solving skills
- Strategic thinker with the ability to manage long-term and cross-product issues
- Self-starter, detail- and task-oriented; able to successfully manage multiple priorities and work well in a cross-functional team environment
- Demonstrated capacity for developing and understanding marketing strategy
- Set a tone of high standards, customer obsession and data driven disciplined decision-making
- Data-driven decisions with experience developing a KPI framework
Core Competencies
- Leadership
- Data-driven
- Highly analytical
- Organized and detail oriented
- Self-starter
- Team Player
LightBox's Diversity Commitment:
LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values. We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support, recognize, and embrace our differences.
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and/or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.