The Director of Advertising & Digital Engagement will be responsible for several important digital marketing initiatives including advertising campaigns, analytics/reporting, mobile messaging, email marketing, website and more.
Oversee the marketing department’s advertising campaigns and promotional material including Digital, Radio, TV, and Print. Create, oversee, and monitor processes and procedures for the implementation of an effective advertising media mix to reach desired targeted audiences. Manage advertising budget. Work collaboratively to plan, develop, and execute data-driven strategic advertising campaigns to reach targeted audiences through internal and external media platforms for products, promotions, initiatives, as well as community development, digital programming, and other messaging priorities to achieve department goals of engaging fans, driving revenue, and strengthening our brand. Content includes, but is not limited to, marketing and sales collateral, letters, web stories, email messaging, advertising, social media posts, etc.
Oversee Advertising, Email Marketing and Web staff and ensure all messages and content are accurate, timely and on-brand. Develop, mentor, and grow staff to reach departmental, personal, and professional goals.
Collaborate in providing support coverage to Advertising, Website, and Email Marketing projects.
Oversee and manage relationship with marketing rights holder, web provider, marketing automation, app developer, and other technologies and tools related to content delivery to integrate, understand and maximize the use of every tool.
Provide strategic media planning support, evaluation, and reconciliation of advertising campaigns to ensure all media is placed and running as planned. Analyze the performance of digital marketing channels via various analytics platforms. Develop reporting documents for digital marketing efforts and measure performance and results of campaigns to provide analysis for the entire department. Manage advertising budget, as well as review and track all advertising related expenses.
Manage the distribution and collection of digital fan surveys.
Consistently exemplify the core values (Diversity, Integrity, Accountability, Loyalty, Excellence, Creativity, Teamwork) and quality standards (Safety, Texas Hospitality, Teamwork, Efficiency) of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Big 12, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Big 12 Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. As an employee of the university, if you witness or receive information about sexual harassment, sexual assault, dating violence or stalking that involves a current student or employee, you have a duty to promptly report the incident to the University’s Title IX Coordinator or a Deputy Title IX Coordinator. Reports may be made by phone, email or online. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http://titleix.utexas.edu.
Other duties as assigned.
Bachelor’s Degree in Marketing, Advertising, Web or another related field. Three or more years of relevant experience including Marketing, Advertising, Web and Project Management. Understanding of advertising strategy and best practices. Understanding of email marketing strategy and best practices. Understanding of website strategy and best practices. Outstanding writing, presentation, and communication skills. Strong ability to think strategically and creatively. The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem-solving skills. Able to thrive in a fast-paced environment helping bring structure and delivering results. Relevant education and experience may be substituted as appropriate.
Five or more years of relevant experience including Marketing, Advertising, Web and Project Management. Experience in College Athletics or Professional Sports. Working knowledge and experience with Oracle Eloqua. Working knowledge and experience with SideArm. Working knowledge and experience with analytics and reporting tools. Supervisory experience.
Texas Athletics creates an environment that is stimulating and rewarding. At Texas Athletics, we believe our success cannot be accomplished without the drive and devotion of our staff, student athletes and volunteers. We strive for excellence and accomplish it with you! Our mission is to prepare students to win with integrity - in academics, in athletics, and in life.