Digital & Social Media Engagement Specialist, ASAP|ACE Programs

Job ID

Location

Central Office

Full/Part Time

Full-Time

Regular/Temporary

Regular

POSITION DETAILS

The City University of New York (CUNY) is the nation???s largest urban public university and serves 275,000 degree- seeking students and 200,000 non-degree students across 25 campuses. Founded in 2007, Accelerated Study in Associate Programs (ASAP) is a comprehensive associate degree completion program serving 25,000 students annually at nine CUNY colleges. Accelerate, Complete, Engage (ACE), an adaptation of ASAP that supports baccalaureate students, is currently available at five CUNY colleges and undergoing further expansion. CUNY ASAP|ACE provides comprehensive and personalized support and resources to students that help remove barriers to full-time study, support academic momentum, and build a connected community. To reach enrollment targets by using more than traditional advertising and marketing for student outreach and recruitment, CUNY ASAP|ACE is seeking a Digital and Social Media Engagement Specialist to expand and strengthen the social and digital media awareness, profile, and presence of the programs to critical audiences across various digital platforms and coordinate the design and implementation of social media and digital marketing strategies. Reporting to the ASAP Director for External Relations and Engagement, the Digital and Social Media Engagement Specialist will design a cohesive and comprehensive digital marketing approach that supports the development and execution of outreach and recruitment, retention, program expansion, national replication, and external stakeholder strategies engagement. They will advance digital engagement processes for prospective and continuing students while maintaining consistent CUNY ASAP|ACE brand identity by creating responsive and ADA-accessible website designs and continuous updates, search engine optimization, usage of web analytics, mobile engagement, strategic social media planning, and use of CMS and CRM systems.

In addition to the job summary above and CUNY Title Overview below, other key duties include, but will not be limited to the following:

• Writes, edits, produces, and manages newsletters (e.g., prospective students, college access counselor, alumni), website, and social media-related content on CUNY ASAP | ACE social media accounts including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, TikTok, and any new or future social media networks.
• Manages the onboarding and maintenance of digital engagement platforms, including but not limited to HootSuite, Constant Contact, SignalVine, and other emerging technologies.
• Develops and maintains a robust content calendar in coordination with and in support of the CUNY ASAP|ACE central office and partner colleges and programs to integrate program and university-wide branding, initiatives, campaigns, and messaging.
• Maintains and presents weekly, monthly, and yearly analytics reports and key takeaways to the ASAP|ACE central office and uses data and insights to develop testing plans and manage strategies and improvements that demonstrate measurable and beneficial results.
• Monitors social media conversations and audience sentiment; crafts and broadcasts all responses to comments and queries across platforms.
• Maintains the CUNY ASAP|ACE central office website and manages updates and relationships with the university web services unit; works with various internal and external stakeholders on campaigns and initiatives.
• Maintains relationships with vendors and stays abreast of all product updates, invoicing, and related fiscal year planning needs.
• Stays abreast of current trends, developments, and social and digital media tools, and updates the central office and program teams accordingly.
• Refines, shares and enforces social media, CRS/CRM, and website guidelines.
• Implements best practices, conducts onboarding and training sessions, and serves as a resource for digital and social media points of contact across partner colleges and programs.

Visit https://www1.cuny.edu/sites/asap/accelerate-complete-and-engage/ to learn about CUNY ASAP|ACE.

NOTES: 1) Until further notice, this is a hybrid position, eligible to work remotely and on-site in the office. 2)Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.

QUALIFICATIONS

MINIMUM

• Bachelor???s degree and four years??? related experience required.

PREFERRED

• Four years' related full-time equivalent experience in digital marketing performing content development, strategy, and managing social media and websites. Must provide work samples of executed digital campaigns on Twitter, Facebook, Instagram,LinkedIn, or TikTok.
• Direct experience using social media and digital tools, HTML, listserv email, WordPress, content management systems, and advanced social media publishing tools (Hoot Suite, Constant Contact, Signal Vine), and pulling native metrics.
• Experience creating high-quality and high-impact copy and visuals for maximum engagement, and understanding and adapting to a changing social media landscape, including learning new platforms.
• Knowledge of AP Style with strong writing skills to write straightforward and engaging content that is platform and audience-appropriate.
• Visual and video design and editing skills with knowledge of Adobe Photoshop, InDesign, and AcrobatFinal Cut Pro.
• Proactive and customer-service oriented with strong interpersonal and cross-cultural communication and relationship-building skills to appreciate the value of others and work effectively and collaboratively with diverse internal and external stakeholders.
• Detailed and dependable with effective organizational, time management,follow-through, and priority setting skills to manage multiple assignments and meet deadlines.
• Computer proficiency using administrative systems and databases, Microsoft Office 365 programs and remote/virtual meeting/conferencing and collaboration tools (MS Teams, Zoom, WebEx, Skype).

CUNY TITLE OVERVIEW

Provides expertise in digital and visual communications to support and advance the College's multimedia presence.

• Researches and identifies new multimedia platforms that advance College programs and initiatives
• Works closely with management to understand and produce effective message elements
• Creates and aligns various communication work products such as video, digital formats, layouts, graphics, web pages, and microsites to ensure consistency and effective messaging
• Assesses, enhances and manages the user experience on digital platforms including social media
• Collaborates with graphic designers, webmasters, and other information technology professionals to create comprehensive broadcast and multimedia communications
• Procures required internal and external resources and services and manages their utilization
• Performs related duties as assigned.

CUNY TITLE

Higher Education Assistant

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary range is $51,242 - $73,985; commensurate with qualifications, education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

IMPORTANT NOTICE: Health Plan Coverage for Employees Hired on or after October 1, 2022

City of New York employees and employees of Participating Employers and their eligible dependents hired on or after October 1, 2022 will only be eligible to enroll in the Emblem Health HIP HMO Preferred Plan and must remain in the HIP HMO Preferred Plan for the first year (365 days) of employment.

After 365 days of employment, the employee will have the option of either remaining in the HIP HMO Preferred Plan or selecting a different health plan within 30 days before the end of the 365th day period. If a new health plan is selected, the new plan will be effective on the 366th day. Only after the 365th day can the employee participate in any Annual Fall Transfer Period.

An employee who needs to request an exemption from the required enrollment in the HIP HMO Preferred Plan can do so by submiting a HIP HMO Opt-Out Request Form to Emblem Health. An employee, or eligible dependent, must meet certain criteria and the request must be approved by Emblem Health before the exemption is granted. The HIP HMO Opt-Out Request Form and HIP service area are available on the Emblem Health website.

HOW TO APPLY

For full consideration, submit a cover letter and resume online via CUNY's web-based job system, addressing how your experience and credentials meet the responsibilities and qualifications outlined.

The direct link to the job opening from external sources is:

https://hrsa.cunyfirst.cuny.edu/psc/erecruit/EMPLOYEE/HRMSCG/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPSTFL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=24789&PostingSeq=1

Current CUNY employees must apply through CUNYfirst Employee Self Service using their login credentials. After you login, click the Careers tile on the Employee Self Service Menu page to view job openings.

CLOSING DATE

March 12, 2023 (Search re-opened/extended)

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

About CUNY City University of New York (System Level)

The City University of New York provides high-quality, accessible education for more than 269,000 degree-credit students and 270,000 adult, continuing and professional education students at 25 campuses across New York City. The University is an integrated system of senior and community colleges, graduate and professional schools, research centers, institutes and consortia. From certificate courses to Ph.D. programs, CUNY offers postsecondary learning to students of all backgrounds. It provides the city with graduates trained for high-demand positions in the sciences, technology, mathematics, teaching, nursing and other fields. As CUNY has grown, the University also has strengthened its mission as a premier research institution, building an array of modern facilities and expanding the ranks of its world-class faculty. Throughout its history, the University has been an integral part of the city and state through partnerships with public schools, economic development initiatives, immigration aid and financial advice services and other community outreach programs. Today, CUNY faculty and staff continue to benefit New York City — as well as the entire nation — by serving as policy exper...ts to business and government, advisers to nonprofit institutions, civic organizations and community groups. Students, too, are strongly encouraged to experience the cultural, educational and community-based opportunities of the five boroughs, through a network of internships and fellowships, to embracing the city as their campus.

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