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VP, Digital Bank Brand and Engagement Strategy Lead
Key Responsibilities: Partner with the digital sales and marketing peers to ensure a connected, one-voice approach for our digital and mobile banking brand proposition and campaign strategy based on an always on and quarterly thematic approach Help manage brand preference for digital banking as best in class for both cards and retail customers through an always-on content campaign, ramping up our organic and paid presence in the market Oversee Citi Content Hub content and marketing strategy, maintaining an always-on presence to create demand and leads for the bank. Conduct reviews and analysis based on iSentia's monitoring reports to identify topical themes that will form useful insights for Citi&apo


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