ED / SVP, Communications Team Lead - Media Relations, Group Strategic Marketing & Communications
DBS Bank Limited
Application
Details
Posted: 19-Jan-23
Location: Singapore, Singapore
Type: Full Time
Salary: Open
Internal Number: 18510335
Business Function:
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.
Job Purpose:
Lead a team to enhance DBS' corporate reputation and profile its initiatives in corporate banking/ capital markets/Treasury & Markets across media/ PR, content marketing and paid media, with a focus on earned media.
The purpose of this role is to ensure that DBS maintains its share of voice in key business dailies, broadcast, trade publications and media that matter. The role will entail proactively campaigning strategic corporate themes that are important in driving the strategic agenda of the institutional and wholesale banking business.
This individual will also be involved in sustainability financing communications.
Responsibilities:
Lead a team of communications experts to proactively profile our Institutional Banking (including sustainability financing), Capital Markets and Treasury & Markets business
Providing strategic communications counsel to senior management
In partnership with relevant business leaders and marketing teams, proactively identify, strategise and execute leadership campaigns to reach out to identified stakeholders
Identify different and new ways of profiling the business and its related world-class innovation projects. This can be done via engagement with industry experts, editors of business journals and authors.
Work with relevant teams within the bank to engage with digital communities such as through social media platforms (e.g., LinkedIn) or KOLs
Issues management
Mitigate and manage potential media and social media issues
Support communications efforts for corporate projects as and when required
Requirements:
Preferably at least 10-15 years of experience in a corporate communications / media relations role. CVs with experience from the financial and tech industry will be prioritised
Strong communication skills including storytelling and writing skills
Keen understanding of media and social media workings and landscape
Ability to identify and cultivate media and KOL relationships
Ability to keep up with the news and relevant industry developments
