El Camino Health has served the communities of Santa Clara County for more than 60 years, with nationally recognized physicians and nurses at two not-for-profit acute care hospitals in Los Gatos and Mountain View, and primary care, multi-specialty care, and urgent care locations across the region. El Camino Health is dedicated to giving patients high-quality care utilizing the most advanced technology and research, delivering results first and respect always.
Aside from achieving outstanding patient outcomes, the hospitals have earned numerous awards for clinical excellence, including being named one of the World’s Best Hospitals 2022 by Newsweek and becoming the San Francisco Bay Area’s first Magnet hospital, earning four consecutive designations from the American Nurses Credentialing Center for nursing excellence.
Key service lines include cancer care, cardiovascular care, maternity care, mental health and addiction services, orthopedics, pulmonology, and women’s health. Visit elcaminohealth.org to learn more.
In collaboration with the VP of Marketing and Communications and senior health system leaders, the Director of Marketing leads the development of the organization’s marketing plan, and marketing strategies to build and protect El Camino Health’s brand and support growth. The Director of Marketing takes customer and market insights to lead efforts to increase recognition, understanding, knowledge, and demand of El Camino Health’ services with employers, consumers, physicians, associations, and other healthcare providers, throughout the markets we serve. She/he leads enterprise-wide efforts to better understand consumer needs for healthcare services, ensure consistent messaging and branding across touchpoints, and deliver effective marketing campaigns. Included in the responsibilities are oversight of the following: development and optimization of patient acquisition and retention campaigns, brand marketing, content and digital marketing, website content, and sponsorships and events.
The Director of Marketing serves as a lead interface with service lines and departments, physicians, health system leadership and affiliated groups. She/he ensures that clear communication and effective collaboration between Marketing and other departments occurs. This role requires a consumer and physician-centric approach and is reliant on strong influencing skills as well as positive internal and external relationships for success.
The Director of Marketing manages marketing performance data and analytics to support enterprise-wide key metrics, and develops key insights and recommendations on how to improve marketing performance. She/he manages marketing staff and multiple outside vendors and partners. Responsible for managing to budget.
Bachelor’s degree, in marketing, business, or communications. Advanced degree preferred.
Minimum of 15 years’ experience in marketing and strategic marketing.
Minimum of 10 years management experience required.
Strong knowledge of healthcare or services marketing with a track record of success in marketing hospital/health system or healthcare products and services preferred.
Strong knowledge of marketing best practices
Strong written, verbal, interpersonal communication, active listening and political acumen skills and advanced skills to represent the team and department with other institutional and/or external constituencies
Experience in development of direct-to-consumer and business-to-business marketing plans and tactics such as advertising, relationship marketing, collateral, website, creative campaign development, digital marketing and social media, ethnic marketing, special events and tracking/measurement to report performance of impact of marketing initiatives.
Strong analytic skills with particular emphasis on digital marketing, campaign optimization, customer data analytics and CRM experience required.
Experience in setting and managing Google Ad products and Social Media platforms
Strategic and analytical thinker with a drive towards execution and delivering results
Exceptional project management & organization skills with the ability to balance multiple projects
Superior strategic planning, critical thinking and communication and business writing skills
Best in class team building and engagement skills
Ability to work some evenings and weekends
If you're looking for an enriching and professionally supportive environment, please apply online here or view Req# R00009183 at www.elcaminohealth.org. EOE
El Camino Hospital offers a unique combination of cutting-edge technology, outstanding patient care and a sense of community that extends well beyond the hospital grounds.
For more than 50 years, El Camino Hospital has been a destination for ambitious job seekers, attracting some of the most brilliant medical minds in the nation. We’re an independent, locally governed, not-for-profit hospital with a long history of contributing to the health and well-being of our community.
Our two campuses — Mountain View, a 300-bed facility, and Los Gatos, a 143-bed facility — have been nationally recognized for providing outstanding care.
A Great Place to Work
Here at El Camino Hospital, we know that we’re only as good as our team. We understand that it takes more than great jobs, talented colleagues and a stimulating environment to retain the best employees. That’s why we also offer our team a generous benefits package to show our appreciation for all they do.
A Great Place to Live