At SuperATV, a Dorman Products company, we work to WOW our customers with innovative, race-tested products and world-class customer service. We are looking to add a VP, Sales and Marketing to our growing team. This critical role will be responsible for sales, marketing, and branding of the entire SuperATV portfolio of products, marketplace, and direct-to-consumer sales. This role will help continue SuperATV’s growth and impact in the off-roading industry
Duties and Responsibilities:
Data-driven, analytic skills to ensure we maximize sales and profitability in every distribution channel
Expert understanding of omnichannel sales approach, including overall sales strategies, leveraging pricing and marketing opportunities, brand strategy, and channel conflict resolution.
Lead product launch from marketing to roll out, with a focus on margins, market needs, and cross-selling opportunities.
Development and execution of overall product portfolio, profit, and expense plans.
Evaluate, develop, and execute sales force strategies to best serve the customer base.
Develop a world-class sales organization through coaching, teaching, mentoring, and motivating
Lead the marketing team and branding teams to ensure consistent brand messaging and industry-leading creative marketing
Ensure the customer service team sets the bar for WOW’ing customers and continues to innovate and improve the overall customer experience and journey
Develop key Sales growth strategies, tactics, and action plans
Develop leverageable relationships with key players in and out of the industry
Responsible for in-depth analysis of the market and end-customer trends to establish strategies
Work with Business Development to ensure the sales team is bringing strategic product ideas, the voice of the customer, and industry/market knowledge into the business
Strong business acumen
Strong ability to lead, motivate, and train a team
Education + Experience:
Skills and abilities consistent with a graduate degree in sales, marketing, or a related field.
Must have at least seven years of experience leading a sales and marketing team in a growth industry.
Technical skills: Must have previous E-Commerce, business-to-business, and brand management success. Product knowledge and understanding of product function in the ATV/UTV field is a plus.
Software skills: Proficiency in Microsoft Office Suite. Experiencing using tools such as Google Analytics, SEMrush, and other applicable tools
Travel: Must be able to travel up to a minimum of 25%, including international travel.
About Dorman ProductsPeople's lives and livelihoods depend upon cars and trucks. Dorman gives people greater freedom to fix these vehicles by constantly developing new repair solutions that put owners and installers first.Since 1918, we have been the automotive aftermarket’s pioneering problem solvers. We have released thousands of parts and components that people could once only buy from original equipment manufacturers. By always innovating, we have led the way in growing the aftermarket, providing more opportunity to individuals and businesses who depend on automotive maintenance. That’s why our catalog includes more than 80,000 products and grows every year.What makes us distinct from other aftermarket companies is our customer-first mindset. Everything we do is centered around providing customer value, both in the quality of our products, and the creativity of our solutions. Our engineers and designers go out of their way to save repair technicians time, and save vehicle owners money.The engine that powers us is our Culture of Contribution. We empower and celebrate new ideas throughout our organization, because that just means we have more ways to solve problems. Our family-ru...n roots give us a spirit of entrepreneurship that accelerates our speed and agility. This is a rare combination in a fast-growing, global enterprise that makes Dorman a special place to work.